Plants emit sound. Subway has created a grime track based on those sounds. It’s a wild idea that draws attention to Subway’s plant-based menu around World Earth Day and champions veganism (clearly something the chain’s …
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Who's doing what in the world of commercial creativity.
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AMV BBDO & Sheba: This film will put you to sleep
April 23, 2021
For many cats, 4 a.m. is feed and fun time. While many cat parents are happy to cope with that 4 a.m. feline wake-up call, the Sheba and AMV BBDO are making it easier for …
With homeschooling still fresh in people’s memories, a new film for UNICEF and the European Union aims to help parents understand the importance of children’s right to education worldwide and the consequences if this is …
The One Club for Creativity will run its second online Creative Week, June 7-11 this year. Under the banner, Connect. Provoke. Inspire., Creative Week 2021 will include awards shows and dozens of general programming panels …
Hjaltelin Stahl & Earth.org: A strikingly simple idea, Earth Definition, offers huge help to the planet
April 22, 2021
People feel guilty when they cover food with plastic; drink coffee from a disposable cup; buy bottled water. But we all stream, zoom and scroll more than we ever have in human history without thinking …
Heimat Berlin’s commercials for Hornbach have become legendary with their cinematic quality, slow motion action and emotive nature. This year’s spring campaign is one of the best. Less surreal than its early predecessors but just …
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Cresta Awards 2021
Dos Equis has a new agency, Sid Lee, and a whole new look and feel to go with it. The Mexican beer, which had already said goodbye to its most interesting men in the world, …
Red & Co: Fat Tire releases a horrible beer for Earth Day
April 22, 2021
To raise awareness of how climate change will negatively impact the brewing industry without immediate action, Fat Tire, the flagship brand from New Belgium Brewing released a new beer for Earth Day. Torched Earth Ale, …
Ogilvy: Dove strips a glamorous selfie back to reality
April 22, 2021
You believe what you see. That is becoming a terrible problem for women and girls. Selfies are becoming more and more divorced from reality with new photoshopping tools appearing regularly. Self-esteem is being attacked and …
Covid caused havoc for Mexico’s small primary producers. Crops couldn’t be sold. Farmers couldn’t support themselves. Mexico’s barley farmers were among those hit hard. Cerveza Modelo supported these farmers by buying up the entire yield …
You are about to relate to a mandrill. The creature enables Great Guns director, Omar Hilal, to tell an everyday story about feeling burned out for travel agent, Tajawal, in a very entertaining way. Hilal …
Life is complicated. It’s not the most startlingly new statement you’ve ever heard but it’s instantly relatable. Wunderman Thompson UK has seized it to provide a contrast to insurer, Hastings Direct’s promise, Hastings Direct is …