Who's doing what in the world of commercial creativity.
Uncommon has a flair for brave advertising. Positioning a TV station as something that shapes culture is brave. Uncommon’s campaign for ITV uses its most popular shows as evidence, not of the broadcaster’s power to …
Buffering happens, especially on mobile devices. Indian video-on-demand platform, ALTBalaji, and Grey India have found a useful purpose for the moments of waiting it causes. They have turned the buffering symbol into a reminder to …
Arcade alleys used to be so much fun with their gawdy colours, pinging noises and wild games. Krispy Kreme has revived the look and feel of classic arcade alleys – virtually, on Instagram. In its …
Go back to Africa is one of the nasty jibes with which racists taunt migrants. According to NetBase’s social listening platform, the phrase is used over 4,500 times a month online. FCB/SIX has repurposed it, …
The 30-second US Kia spot, The New Species of Soul, appears to be a typical car ad. Three versions of the Kia Soul are put through their paces with the usual fast curves and hill …
The Gerety Awards has chosen thirteen Australian creatives to judge its inaugural Awards. They are (l-r, top to bottom, in picture below): Rebecca Carrasco, Executive Creative Director, Saatchi & Saatchi Australia Tara Ford, Executive Creative Director, DDB …
April 22 is Earth Day. Are people going to thank Mother Earth for giving them life? Are they even going to think about the planet? Unilever beauty brand, Pure Line, and creative and digital agency, …
Attention ad creatives. If you are going to step into topical issues, tread carefully. Ads are held to very high standards. Ancestry.com has had to pull an ad in its new series of unfinished stories …
An ad that encourages people to block ads? That’s exactly what US agency, Laundry Service, has created for Michelob Ultra Pure Gold. The idea, no doubt to attract millennials, celebrates Earth Day (April 22), winning …
Zenith has come up with both the creative idea and the media for Coors Light. The creative idea is a rap battle championship between UK comedians. The main media channel is Channel 4, supported by …
The Effie Index 2019 has been released. The most effective agency offices are: #1: Sancho BBDO Bogotá (unchanged from 2018) #2: FP7/DXB Dubai #3: McCann Worldgroup New Delhi #4: Ogilvy Mumbai #5: DDB Group Auckland New Zealand agencies outperformed Australia’s. As well …
Fast food is extremely competitive. Deals, price discounting and a lot of advertising keep market share hyperactive. In July 2018, Burger King was only 9th by revenue – 7th when Starbucks (#2) and Costa Coffee …