Who's doing what in the world of commercial creativity.
Libra’s #bloodnormal campaign by AMV BBDO has arrived in Australia, adapted for local Australian audiences. The campaign won awards throughout the world in 2018, including The Glass Lion for Change at Cannes and the Grand …
Sealy of Australia has a fierce competitor, albeit at a lower end of its market. Koala has been advertising loud and long for several months with a humorous campaign that has taken ownership of the …
Of late, Australia’s big banks have been telling wonderfully heartfelt stories about helping people. Australia’s little banks have been telling wonderful stories about how they’re different from the big banks, which had a spectacular fall …
The global movement to make acceptance and inclusivity normal seems to have been overwhelmed. Hate and intolerance are flourishing again. In North America and the UK this month, Pride events are being held in a …
The most fun at the Ashes this year is branded. Vegemite is baiting Marmite (wonderful work, Thinkerbell). Now Marmite is baiting Vegemite by mocking the Aussie team. Marmite began handing out branded sandpaper as the second …
Weddings cost a fortune. What if the honeymoon was free? Hotels.com is dangling that in front of engaged couples. All they have to do for a chance to win US$15,000 for their honeymoon is to …
Brexit has been “the other political scandal” of the last few years. Trump trumps them all. But while the wonderful creativity mocking Trump has subsided of late, the wonderful creativity mocking Brexit has picked up …
“She was asking for it dressing like that.” “Why would you walk home in that neighbourhood at night?” “She was flirting at the bar. What did she expect?” Victim-blaming is still strong in South Africa …
Ikea has told some wonderfully emotive stories about family life. Stories that hold your heart and give it a little tug. Its new stories by Havas Lemz and Czar Amsterdam director, Floris Kingma, are humorous. …
Publicis came close to creating a great campaign for Jif. It’s just a bit clunky and for anyone who paid attention at school the voiceover, “It’s that Jif-ing good, you’d…” in the Squirrel spot is …
In July, Wieden + Kennedy Amsterdam launched a bucket-shaped hat for KFC, with ads that promoted it as a cool fashion accessory. It sat on the edge of clever (asserting KFC’s role in youth culture) …
There is a lot of branded content in the world. That statement should really be followed by an entire row of exclamation marks. There is also a lot of branded content using real-life stories about …