US fast food chain has officially swapped Pepsi for Coke in all of its locations. That turned out to be a promotional plus for Arby’s but not in the way you might expect. In fact, …
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Who's doing what in the world of commercial creativity.
Cannes Lions winners: Innovation
June 22, 2018
MullenLowe SSP3 Bogota, My Lion, has won the Grand Prix in Innovation, for Ministry of Communications & Technology. Many people in Colombia still don’t have access to the internet or smartphones. In an innovative twist on …
PostPanic: Branded storytelling that makes you go wow
June 22, 2018
Branded content. It’s not always great, and that’s strange because there is so much of it out there you’d think the aim would be “exceptional or not at all”. Then along comes a piece of branded …
Epica has kicked off its 32nd season. There will be changes. There will be two new Grands Prix: The Responsibility Grand Prix will applaud the best public interest work. It is supported by ACT Responsible, which supports …
Host/Havas Sydney, Palau Pledge, has won Australia’s first Grand Prix at this year’s Cannes Lions. It won the Grand Prix in Direct for Palau Pledge Project, with Red Agency. 76 Lions were awarded. 10 Golds were …
The ACT Responsible Cannes Tributes are symbolic tributes to the agencies that have given their talent and creativity to make our world a better place. They are chosen by public vote and applaud outstanding work …
Exit Films
Photoplay
The Sweet Shop
International Creative Services
87 entries have been shortlisted in Sustainability Development Goals. Of course, the US dominates but it’s nice to see a wider spread of countries making an impact in this category. Maruri Grey Guayaquil (Ecuador) has four …
BMF has been chosen by TEDxSydney to produce a film for its film programme three years in a row, this year under the theme, Humankind. And the film is a beauty. It reveals the real genius …
Cannes Lions winners: Brand Experience & Activation
June 20, 2018
Apple Cupertino, Today at Apple (its free hands-on teaching programme), has won the Grand Prix in Brand Experience & Activation, for Apple “At the heart of every Apple Store is the desire to educate and inspire the …
Cannes winners: Film Craft & Entertainment
June 20, 2018
Blur Films Spain’s Hope, Committee Of The Red Cross #Notatarget, has won the Film Craft Grand Prix with Spa Spain. https://youtu.be/sXfuFZ1H0kE 13 Golds were awarded: Revolver/Will O’Rouke, Stop The Horror, with Cummins & Partners Sydney, for Go …
Isobar New York, Aeronaut VR, has won the Grand Prix in Digital Craft for William Patrick Corgan, a fully immersive VR music video for William Patrick Corgan’s, Aeronaut, from his 2017 solo album, Ogilala. https://youtu.be/4TDtZ1FYIBQ Three Gold Lions were …
Hornet directors, Moth: What heartbreak looks like
June 20, 2018
Heartache has been the catalyst for thousands of songs, but none backed by a music video like this. Hornet directors, Moth, were approached by Island Records and Norwegian singer/songwriter, Sigrid, to create a music video that …