Who's doing what in the world of commercial creativity.
In 2014, on the first anniversary of Chrissie Amphlett’s death due to breast cancer, JWT Sydney launched a campaign for the Cancer Council whose spearhead was a remaking of the music video for Amphlett’s song …
A tradie with a soft heart and a mischievous dog. It’s possible that Ogilvy’s ad for Iron Jack beer does not exclude women from its grasp. The aim of the new campaign, developed by Ogilvy …
A lot of attention has been drawn to the terrible air quality in Beijing and Delhi, but London? Same problem, not much notice – yet. While approximately 210 people die on London’s roads every year, …
The Apple Watch Series 4 has launched. By now people “get’ what the watch can do, so Apple is motivating them to use it to be a Better You. Increasingly better versions of a man keep …
A lot of people sugarcoat grapefruit. People also end to sugarcoat how they talk to people who’re not that great. Absolut doesn’t add sugarcoating to its Absolut Grapefruit Vodka. And its agency, 360i, hasn’t sugarcoated …
Here’s an interesting side effect of the popularity of influencers. Bartle Bogle Hegarty has found itself in a dispute in the US with SAG-AFTRA (Screen Actors Guild - American Federation of Television and Radio Artists) …
YouTube’s annual competition, The Skippys, is in full swing. His year, Google's Creative Development team has partnered with Mona (Museum of Old & New Art). So the brief to the competition’s four 2018 creative agencies …
Glitch is an adidas football range and adidas’ mobile-only start-up that sells it. Being free of the usual marketing constraints has turned out to be good advertising for adidas’ motto, Creativity is The Answer. Glitch …
Burger King has just relaunched Crispy Chicken Tenders. How do make a big deal out of that? You could be traditional about it with a relaunch ad and hope your market notices. Oh…except your primary …
Perhaps we’ve had enough of airline’s in-flight promises? Does reality ever live up to those dreams? VCCP has cleverly taken its audience’s focus away from that dream for its easyJet brand campaign. The dream of what you …
Prince’s first posthumous album, Piano & A Microphone 1983, is being released on September 21. The album has a higher purpose than either paying tribute to a remarkable artist or giving more wonderful music to …
G-Shock is using the buzz that the “World’s Most Famous Virtual Band”, Gorillaz, is able to generate to reach a young audience for its 35th anniversary campaign. Gorillaz has topped charts around the world and …