If there was nothing else, this ad would be a brilliant way to show off the wide range of Wargaming Group’s games and to stand out in a genre of ads that tends to rely …
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Who's doing what in the world of commercial creativity.
People check their eyes fairly regularly. Not being able to read the menu at dinner is humbling. Not being able to recognise a friend across the room is beyond embarrassing. Glasses can be fashion accessories. …
While Westpac (DDB Sydney) and NAB (Clemenger) have both been filling Australia’s hearts with their fictional stories about the business they are helping, NAB has now changed tack. The next phase of its campaign, This is …
In case you hadn’t noticed, the world has gone mad for FaceApp. Odd that game should ignite people more than saving the planet. Running almost as hot are the Chinese whispers about privacy concerns connected …
Apparently brand collaborations with top music artists is a thing in adland UK. Axe launched its second collab with Martin Garrix this week and now Vodafone has produced its first with Mark Ronson. The new campaign …
At music festivals, and even world-famous Glastonbury, the visual shows compete with the music artists for wow factor. This year, artists and inventor collective, Astral Projekt, Arcadia Spectacular and Heckler might have won. Their Pangea, a …
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The Sweet Shop
D&AD Impact 2019
Sedona Productions
Johannes Leonardo: VW’s moon landing anniversary asks the world to unite again for another mission
July 19, 2019
Look, here’s another ad attaching itself to the moon landing anniversary. But this one is a lot more than borrowed interest. Johannes Leonardo and Volkswagen of America have used the moon landing which united the world on …
BBH London: Heinz makes daydreams come true
July 18, 2019
Heinz hasn’t launched a masterbrand campaign for a decade until this one. BBH London has collected three of the UK’s favourite Heinz brands - Heinz Soup, Heinz Beanz and Heinz Seriously Good Mayonnaise – in …
In September last year, 72andSunnny took Axe/Lynx back to its original purpose of getting the girl and appealing to a young teen audience. To do that, it added a new lure – music, and notably, …
Turner Duckworth gives McDonald’s a global makeover
July 18, 2019
Turner Duckworth has created visual identity work for Burger King and Subway. Now it has revamped the look and feel of McDonald’s – which, with its 35,000 restaurants on 120 countries and many different agencies …
Up for an Emmy
July 18, 2019
The nominations for this year’s Emmy Awards, presented on September 22, are out. Expectations are high for Game of Thrones and Chernobyl. But also for five ads nominated for Outstanding Commercial. These five ads: BBDO New …
For far too many people, seeing the Likes add up on their social media posts determines whether they feel good or bad about themselves. There is growing understanding that this is turning into a serious problem, …