Who's doing what in the world of commercial creativity.
The problem of sexism doesn’t all lie within men who tell sexist jokes, make off-colour comments or spout stereotypical slurs about women. People who witness sexism but say nothing also have to accept their responsibility …
People’s views are becoming increasingly polarised throughout the world. Controversial topics are becoming more incendiary. Hatred is replacing tolerance. The political views in Brazil, which is currently engaged in elections, are particularly divisive. Energy BBDO …
Phones are bad? Well, that’s what we’re being told and it’s cool to go along with the prevailing attitude. But it’s cooler to satirise it, and that’s what Wieden + Kennedy does in its campaign …
Is a group of drones called a flock? In a new campaign for Los Angeles charity, OverAndAboveAfrica, it’s called a guardian. OverAndAbove Africa raises funds to support people and organisations in Africa who are actively …
Love subversive humour? Love messing with an ad fad? Mother and The Glue Society do too. They’ve done a brilliant job of promoting the importance of real connection and the proper enjoyment of a Stella …
Ad legend, Walter Campbell, is known for turning “typical” on its head. And for winning awards. He is one of the industry’s most awarded creative directors and has just become creative head of business development …
Black. Tense. Dystopian. Gripping. Drama. The film, created by Cossette Toronto for Canadian financial tech start-up, Koho, and made by director, Fleur Fortuné, was launched in July. It’s so right for Australia at this time, …
Collapsology is a term that refers to the belief that civilisation is destined to collapse. It’s also the title of a fashion film by emerging filmmaker, Daria Geller, for Russian fashion label, Brier. It is …
Mentos has been encouraging people to connect by sharing the lolly, with a series of social experiment commercials throughout the world. Now, in Australia, the brand has become the device that gets people off devices …
BMF’s work for Aldi continues to stand out from its competitors. The partners’ Good, Different positioning has just taken a new road lined with humour to pit Aldi against competitors’ reward schemes. Essentially, Aldi doesn’t …
Homeless people have a lot of problems to deal with. One of the most insidious is isolation. A homeless person can have 3000 people pass him or her on the street or in a subway …
These days, doing great work for good is often the connection between content and the brand that produced it. In this case, there's no charity or cause that needs to be addressed. The world has had …