It was World Water Day on March 22 and the drive to preserve the water we need to survive was ably led by Cheil Brazil and organic pressed juices brand, Greenpeople, this year. The partners …
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Who's doing what in the world of commercial creativity.
The Tonight Show: Shot on a Samsung
March 26, 2019
Well, Samsung, you’ve well and truly upstaged Shot on an iPhone. Monday night’s broadcast of NBC’s Tonight Show with Jimmy Fallon was shot on a Samsung Galaxy S10+. The stunt was part of a broader advertising …
Usually, ad stunts do dramatic things to people, throwing them into a disquieting piece of action for a few minutes. This one, by Serviceplan France for the French Federation for Research into Epilepsy (Fondation FranÇaise …
The Clios: Meet the 150 adpeople who will judge your work
March 26, 2019
The Clios has chosen the 150 adpeople who will make up its juries, choosing the winners of 60th annual Clio Awards. The 50% female and 50% male jurors represents 28 countries, including Australia, Germany, China, …
Romance & Intermarché: Love gives an award-winning performance in a story about eating better
March 26, 2019
An ad agency called Romance should create beautiful love stories. The French ad agency called Romance has been doing so since 2017. Creating beautiful love stories, fro French supermarket chain, Intermarché. The emotional power cells all …
The Brexit fiasco is proving to be good for one business. Paddy Power has been running a book on it for a very long time. As the deadline approaches, but the certainty of it happening …
Enter the Andys
Photoplay
The Sweet Shop
Enter NYF Advertising Awards
Anomaly: Pets run riot in Petco to promote the brand’s carefully planned new strategy
March 26, 2019
US pet retailer, Petco, is removing all artificial ingredients from its pet food by May 1 this year. And it’s not doing so quietly. In fact, it’s making a riot about it. The 60-second announcement …
A very different insurance campaign from Ireland shows the power of an idea that comes from left of field. It’s by ad agency, In the Company of Huskies. It’s called We Cover Courage, and it’s …
If you’re a mum, or a child, a parent or a grandparent…or indeed, if you are human, this film will make you cry. It’s the music video for Mumford & Sons’ song, Beloved. It’s about a …
Lisbon International Ad Festival: Show adland what you got
March 25, 2019
Lisbon Awards Group has opened the Lisbon International Advertising Festival for submissions. The festival will be in Lisbon September 19-20 and includes conferences held by the international jury, all top professionals advertising professionals, who will be …
On Wednesday night, March 20, Boomtown Productions received a brief to shoot a promo for a press event for Abu Dhabi National Oil Office (ADNOC) as official partner of the Etihad Airways Abu Dhabi Grand …
More new business for True Syd.
March 25, 2019
True Syd. has had a remarkable year of business growth. It has added Hydralyte, Pladis and Zeus Street Greek to its social media roster, and now Petbarn and Greencross Vets. Petbarn and Greencross Vets are part …