It’s no secret that Covid stresses, isolation and restricted movement have led to an increase in reports of domestic and family violence. Women who are experiencing or are at risk of experiencing intimate-partner violence have …
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Who's doing what in the world of commercial creativity.
There is little point in any government agency issuing a stern warning in a staid manner to young people. The young are, however, more likely to listen to messages delivered in their own voice, and …
After years in hibernation, the famous D-D-Demazin mnemonic from the ‘80s and ‘90s is back. Clemenger BBDO Sydney has not only brought it back, the agency has also housed it in something you rarely see …
French production company, Birth, has opened an office in the UK. Did that bland statement light your fire? Perhaps a spark? No? What about this, then? https://youtu.be/nv5y2Mqf6wA Birth has found a couple of locals to give a bit of …
The global launch of Mother’s new brand campaign for Stella Artois coincides with the reopening of pubs in the UK (which, the agency notes, will be “quite an event”). It leans into both Stella Artois’ …
The idea that normal that existed before Covid wasn’t good enough doesn’t belong entirely to Durex. It is very clever of Havas to link its Durex campaign to a movement that is already making its …
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Mr+Positive
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Cresta Awards 2020
When AMVBBDO launched #BloodNormal for Essity (Bodyform or Libresse, depending on country) in 2017, showing menstrual blood was as dangerous as advertising gets. The partners broke through another stigma in 2018 with Viva La Vulva, …
MullenLowe London: Axe (Lynx) presents the irresistible humour of young men emerging from lockdown
July 2, 2020
Lockdown is over. Young men have one thing on their mind. But getting back into dating is scary. MullenLowe London has used some humorous insights to present Axe (Lynx in Australia) as the key to …
Coca-Cola has always been about young fun and freedom, appealing to what it obviously saw as the audience with the most potential. In recent years, it has made a decent effort at promoting its sustainability, …
You have to feel good about winning in an industry competition whose creators freely admit is a “terrifying process”. Mr+Positive is a winner in this year’s straight 8 shootout. And this year the terrifying process …
Momentum Riyadh & Emirates NBD: This man finally got something back (You feel it, don’t you?)
July 1, 2020
Bank and financial institution advertising is flooded with generic credit card offers. The advertising in Saudi Arabia is no different from that of anywhere else in the world. So how does a relatively new bank …
Iris & Purpose Disruptors: Will you help the UK creative industries & D&AD to reset the world after Covid?
July 1, 2020
The creative industries are the means by which brands talk to people. They have talent to do this persuasively and they have influence, which can be used for good as well as for profit. 77% …