April 22 is Earth Day. Are people going to thank Mother Earth for giving them life? Are they even going to think about the planet? Unilever beauty brand, Pure Line, and creative and digital agency, …
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Who's doing what in the world of commercial creativity.
Ancestry.com finds out that you can’t whitewash history
April 20, 2019
Attention ad creatives. If you are going to step into topical issues, tread carefully. Ads are held to very high standards. Ancestry.com has had to pull an ad in its new series of unfinished stories …
Laundry Service: Michelob Pure Gold creates an ad blocker
April 19, 2019
An ad that encourages people to block ads? That’s exactly what US agency, Laundry Service, has created for Michelob Ultra Pure Gold. The idea, no doubt to attract millennials, celebrates Earth Day (April 22), winning …
Zenith launches a creative campaign for Coors Light
April 19, 2019
Zenith has come up with both the creative idea and the media for Coors Light. The creative idea is a rap battle championship between UK comedians. The main media channel is Channel 4, supported by …
Effie Index 2019: The agencies, holding companies, marketers and brands whose work worked
April 19, 2019
The Effie Index 2019 has been released. The most effective agency offices are: #1: Sancho BBDO Bogotá (unchanged from 2018) #2: FP7/DXB Dubai #3: McCann Worldgroup New Delhi #4: Ogilvy Mumbai #5: DDB Group Auckland New Zealand agencies outperformed Australia’s. As well …
BBH London: It’s a Whopper or nothing on Whopper day
April 18, 2019
Fast food is extremely competitive. Deals, price discounting and a lot of advertising keep market share hyperactive. In July 2018, Burger King was only 9th by revenue – 7th when Starbucks (#2) and Costa Coffee …
Enter the Andys
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The Sweet Shop
MullenLowe SSP3: Cerveza Aguila uses its abuse disclaimer for a campaign against gender violence
April 18, 2019
In Colombia, the alcohol ad disclaimer reads, Excessive alcohol consumption is harmful to your health. It is no longer effective. On International Women’s Day, MullenLowe SSP3 and Cerveza Aguila, the most valued beer brand in Colombia, repurposed that …
There’s nothing like the sound – or sight - of your name. It gives you a good feeling. Makes you feel special. Makes you pay attention (fondly) to what the person who uttered (or wrote) …
Got a first world problem? Everyone does. If you’re on a pre-paid plan, running out of data, whether your data download is going to be fast or whether it’s going to work at all are …
People don’t like to be told how to do something as basic as crossing a road. But they do like humour. Comedy makes all sorts of issues palatable. Being a safe pedestrian is one of …
Masculinity is in the spotlight, and Axe has its own version – Bathsculinity, an attitude of being happy with oneself and confident (in and out of the bath). It’s a humorous way of making a …
The Royals: 18 new clients and a new ECD, Sebastian Vizor
April 18, 2019
Sebastian Vizor has spent the last two years as creative director at B-Reel London. He is now part of The Royals' investment in its creativity to manage a surge in its business. In the last …