Who's doing what in the world of commercial creativity.
This was a testing year for advertising awards but being forced out of one’s comfort zone is not always a bad thing. The Gerety Awards forces advertising awards out of the comfort zone by its …
Ikea continues its quest to become the means to a valuable night’s sleep, this time in a series of striking print ads by Mother London. How nice to see the “traditional rules” of great print advertising …
Doubt everything - unless you’re happy with the way things are today. Then create and repeat. This bold call to action is by WeTransfer (or more accurately, its leads creative agency, Peacher) It’s contained in the …
There is so much car advertising in the world, seemingly a new model launch every other minute. The challenge to stand out must weigh heavily. Clemenger BBDO Melbourne has conquered that challenge for BMW Group …
There are so many emotional impulses that stop people from giving up smoking. M&C Saatchi’s campaign for Public Health England’s Stoptober overrides them all with one physical fact - demonstrated in a way that no-one can overlook. The ninth …
No country has been immune to the business disruption caused by Covid. Over the last six months, tens of thousands of businesses in Israel have been affected by the pandemic. So for the launch of the …
How often does a small Australian indie have an ad hit in the US – or even get to launch an ad in the US? Special Group’s Tonight I’ll Be Eating for Uber Eats has …
Every brand has its haters. When you’re brave enough to have fun with them, you make people stop, look and like you. You might even turn those haters around. So KFC agency, PS21, has given a …
Sports advertising tends to be all about high action, high emotion, fast-cut footage underscored by a lot of noise – voiceover or music. Even golf advertising follows most of the format. M&C Saatchi Sport and Entertainment …
A lot of energy companies are selling zero-carbon electricity at scale. UK energy company, EDF, is actually generating it. This is the difference that Havas, its new agency (since April), was asked to communicate. So while …
During lockdown, Romain Demongeot, creative director at Unit9 in London, was putting the finishing touch on his short film, the trailer for his feature, The Last Prophecy. That trailer is now ready and is due …
The Gerety Awards judges have chosen their 2020 shortlist. Lucia Ongay, Gerety co-founder, commented, “With just 147 entries making this year's shortlist the Gerety jury has clearly set the highest benchmark, and the subsequent winners will …