When you have a clever product idea, you might think that clever creative is unnecessary. Clearly, Saatchi & Saatchi Melbourne didn’t think like that. Greens Baking has launched a range of single-serve cakes that you …
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Who's doing what in the world of commercial creativity.
VML NY: The UN’s living faces petition tells world leaders that the eyes of the world are watching them
August 19, 2018
Bombs and bullets are blunt instruments. Civilians get caught in “target zones” in conflict areas. Last year, three out of four victims in conflict zones were civilians. The number is estimated to be 32,000 people—38% higher …
Wieden + Kennedy NY: Delta pranks kids to get them to go home
August 18, 2018
“Phone your mum.” It’s a nice catch cry, but going home to visit means a whole lot more to mum (and dad)…and to the airlines that make it happen. So how do you tell grown-up …
Wieden + Kennedy: Amazon Music gets its freak on
August 18, 2018
Streaming is working its way into everyday life, with Spotify, Apple and Amazon the main players in a game of tussle, each trying to nudge the most fans into its camp. Apple Music has created an …
Karmarama: Confused.com clears up who it is
August 18, 2018
UK comparison brand, Confused.com, made a significant splash in social media in 2016 with a humorous campaign and the allure of James Corden. Humour and Corden stole the show, however, and while the ad was a …
BBDO Guerrero: A brilliantly entertaining radio campaign (Yes, I know. That needs an exclamation mark)
August 17, 2018
After years of being the breakfast hardly anyone ate anymore, porridge is been given a boost, as processed cereals and pastries fall out of favour and food for wellness moves in. The process of making …
Enter The Global Awards 2018
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If you like rousing anthem ads, you’ll like the new Qantas ad by Brand+Story. The agency has also added some extra lures – Hugh Jackman, Adam Goodes and that ad theme of the moment, diversity. Jackman …
BBH London: Expect the unexpected, but Audi will still give you a memorable surprise
August 17, 2018
Audi Clowns is a tough act to follow, but BBH has taken on the challenge, and Escape is an equally wonderful story, this time highlighting the brand’s luxury features – something that’s usually done in …
Where does the line between PR agency work and creative agency work fall? It's increasingly blurry, and WPP’s PR agencies have done particularly well in taking on the challenge of giving the “creative” agencies ideas …
BBH’s year of top creative shuffling settles
August 16, 2018
Bartle Bogle Hegarty London joint executive creative director, Ian Heartfield, has become sole chief creative officer. Joint executive creative director, Anthony Austin, has left. Heartfield and Austin became joint ECDs in July 2017, when Nick Gill …
You still have the opportunity to do something good for the world on behalf of London International Awards (LIA) and Gorilla Doctors. LIA has extended the deadline for its Gorilla Doctors Brand Awareness competition. All submissions …
Midas Awards: Time to find out if your work is gold
August 16, 2018
The 2018 Midas Awards for the World’s Best Financial Advertising is open for entries. “The Midas Awards has a 17-year legacy of honouring the World’s Best Financial Advertising,” stated Scott Rose, executive director of the Midas Awards. “Midas’ reach …