The first time I saw Ogilvy Melbourne’s Easter Cadbury commercial on TV, I cried my eyes out and had an instant desire for chocolate. I don’t think it was because I’d been cooped up in …
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Who's doing what in the world of commercial creativity.
Creature: We’re all video calling. Well & Truly puts some naughty-ish fun in the background
April 1, 2020
April Fool’s Day came and went without making much noise this year. But it’s a pretty good guess that everyone could use a bit of light-hearted diversion right now to stay healthy. A bit of …
Just a few months ago, social media was a thing we loved to hate – an addictive entity in our lives, harmful to some and one of the reasons why real social interaction was withering …
Good Oil’s Adam Stevens & Thinkerbell: Furphy Refreshing Ale cheers up Aus with a “you beaut” furphy
April 1, 2020
Is this the greatest Australian story ever told? It’s certainly the greatest Australian furphy, filled with everything Australians love – football, humour, boguns and hyperbole. What is a furphy? Furphy [fur-fee] Noun. Australian. A rumour or …
Stay home or have Netflix ruined
April 1, 2020
There’s a Netflix Stay Home campaign. It’s a complex but compelling idea, a series of billboards containing spoilers for latest season Netflix series. Netflix had nothing to do with it. The idea is that if people …
The Logie Awards’ Most Popular TVC is cancelled
March 31, 2020
The Most Popular TVC competition in the TV Week Logie Awards has been cancelled. This would have been its second year. The winner would have taken home a Logie stature and a $100,000 advertising package …
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Cresta Awards 2020
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Andys Awards 2020
You don’t expect an auto share club to deliver a heartwarming father and son story. Toronto luxury auto share company, RCLUB, has. You don’t expect it to be perfectly paced, grip your nerves tightly throughout (a …
Block Helps Otherside Brewing Co. Develop A Plan: C
March 31, 2020
When the local independent brewing industry in West Australia was hit early and hard by the recent closure of venues and new restrictions being placed on alcohol purchases, the team at Perth brewer, Otherside Brewing Co, …
National festivals add to the usual dangers on the road. The temptation to drink and drive becomes greater and getting from A to B quickly becomes more important. During the Chinese spring festival on January …
Wunderman Thompson: Black Coalition for Rights calls out the genocide in the world right now
March 30, 2020
The effects of Covid-19 are dire for those living in poverty. For some, social distancing and access to water to wash hands is impossible. Most also have little access to healthcare. Low-wage workers are the …
The One Club COVID-19 Jobs Board: Find work here
March 30, 2020
If you’re looking for work in the advertising and design industries, help has arrived. One Club for Creativity has launched The One Club COVID-19 Jobs Board. It’s a free resource and it’s global. It connects people looking …
Made by Blah: giffgaff puts community first
March 30, 2020
A little film to remind people that community matters. Because, right now, it matters more than ever. The film, Putting Community First, by Made by Blah for giffgaff is timely reminder of something about which …