Who's doing what in the world of commercial creativity.
Emotive and shock advertising is common in quit smoking campaigns but here's a strategy that has never been tried before. Your smoking may be killing your pet. Auckland agency, YoungShand, has created a heart-wrenching story …
Channel 4 is proud of the range and diversity of shows and presenters and in hallmark 4Creative for Channel 4 fashion (read: off-the-wall) it is promoting its assets using the complaints made against them – …
The Clio Awards have turned 60 and BBDO Los Angeles is making sure that milestone is noticed by its industry. The Agency and illustrator, Sam Spratt, have created an interactive digital mural in which the …
Kia Motors America has done a spectacular job of keeping ageism and age stereotypes alive with its new Racers commercial whose voiceover begins, “Car companies are like people. The old ones get slow and quiet. …
The fourth Lisbon International Advertising Festival has chosen its Grand Jury from top creatives throughout the world. Maud Melbourne executive creative director, Dominic Hofstede, is joining the Design Grand Jury. The Grand Jury will select …
72andSunny has launched its first work for Lion, with a brand launch for Kosciuszko Pale Ale that clearly targets younger drinkers. The campaign slogan is Beer with Altitude (an obvious play on with attitude). The …
Libra’s #bloodnormal campaign by AMV BBDO has arrived in Australia, adapted for local Australian audiences. The campaign won awards throughout the world in 2018, including The Glass Lion for Change at Cannes and the Grand …
Sealy of Australia has a fierce competitor, albeit at a lower end of its market. Koala has been advertising loud and long for several months with a humorous campaign that has taken ownership of the …
Of late, Australia’s big banks have been telling wonderfully heartfelt stories about helping people. Australia’s little banks have been telling wonderful stories about how they’re different from the big banks, which had a spectacular fall …
The global movement to make acceptance and inclusivity normal seems to have been overwhelmed. Hate and intolerance are flourishing again. In North America and the UK this month, Pride events are being held in a …
The most fun at the Ashes this year is branded. Vegemite is baiting Marmite (wonderful work, Thinkerbell). Now Marmite is baiting Vegemite by mocking the Aussie team. Marmite began handing out branded sandpaper as the second …
Weddings cost a fortune. What if the honeymoon was free? Hotels.com is dangling that in front of engaged couples. All they have to do for a chance to win US$15,000 for their honeymoon is to …