There is currently an overload of real stories - mini-documentaries - about real people for brands trying to show their connection to real people. Made up stories – human stories - still make real connections to …
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Who's doing what in the world of commercial creativity.
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TBWA\Paris: McDonald’s excels at the art of seduction
October 20, 2017
McDonald’s minimalist campaigns continue – the new addition following on from the success of Pictos in 2014, when a Big Mac, cheeseburger, fries, sundae, chicken nuggets and filet-o-fish were depicted in more than 2,700 posters. Flattened …
BBDO Atlanta: The sex shop next door
October 20, 2017
Sex trafficking is happening in the most surprising places in America. Like next door. In Georgia USA, it’s a US$290m industry. Atlanta organisation, Street Grace, Inc., wants what is called Domestic Minor Sex Trafficking stopped. Action will …
BMF loses ECD, Cam Blackley, to CCO role at M&C Saatchi
October 20, 2017
BMF has had a spectacular run with Cam Blackley heading its creative department as executive creative director, but all good things have to end sometime, so that new good things can be produced. Cam Blackley is …
Goodby Silverstein & Partners: Will Ferrell plays bad daddy at the family meal table for #DeviceFreeDinner
October 19, 2017
People used to talk to one another at mealtimes. Parents found out (to some extent) what their children were up to, were joyously anticipating or worrying about. Children learned how to have meaningful dialogues with …
Ogilvy Brisbane: The siren call of bloke humour makes new Aussie bookmaker, Neds, stand out
October 19, 2017
The 2017 Spring Racing Carnival has just kicked off and you know what that means… …yes, those stupid fascinator things will make you giggle. But also, betting advertising is getting even more competitive than it is …
Curious Film
OTTO EMPIRE
The Offices
PHOTOPLAY FILMS
Breast cancer is frightening and mammograms are uncomfortable. These are two of the reasons people avoid getting screened. Especially women 50-74. But screening saves lives. Frost*collective job was to triumph over the emotion of fear for Breastscreen …
Is the nature of advertising changing? If advertising wants to connect with urban audiences it is. It’s changing from “at you” to “with you”. It’s staging events, promoting lifestyles, being the voice of culture and enmeshing …
DDI: Laser Clinics Australia becomes the caretaker of “youness”
October 19, 2017
There’s a double standard about people’s appearance. “We live in a world where looking good 100% counts in your favour, and yet there’s still so much judgement from others attached to that,” explained Caroline McLaughlin, …
OPINION: Advertising is dead. Long live advertising, by Rob Martin Murphy, ECD, Ikon
October 18, 2017
A few years ago, on Late Night with Conan O’Brien, comedian Louis C.K. made the sharp observation that “everything is amazing right now and nobody’s happy”. Google that title and it’ll take you straight to the …
David Miami: Burger King sells beaten up burgers to its customers
October 18, 2017
30% of students throughout the world are bullied each year. It continues to go, in part because it’s not stopped. Observers don’t intervene. Bullies are not made accountable. Burger King created a stunt in one of …
Leo Burnett Brazil tells FIFA that organ donation should be the most beautiful goal in the world
October 18, 2017
On October 23 in London, FIFA will reward the most beautiful goal of 2016 with the Puskás Award. Among the candidates are true "works of art" from all corners of the world. The award is …