Who's doing what in the world of commercial creativity.
M&C Saatchi has been a tireless champion of planet’s earth’s oceans, with its pro bono campaigns for environmental charity Surfers Against Sewage (SAS). Now M&C Saatchi PR and M&C Saatchi are going into battle together for …
Under Armour is championing women. That doesn’t make the brand unique, but Droga5 New York’s approach does. The campaign, Unlike Any, is championing women as achieving people, not achieving women. Under Armour wants to change …
Smirnoff isn’t fancy, but fancy people drink it. It’s a nice idea to play with and Smirnoff began doing that in March, when its Only the Best for Everyone campaign kicked off with Chrissy Teigen …
The 2016 AWARD Creative Leadership Course (which was called the Emerging Creative Directors course then) was a winner. A sell-out success. So it’s back again for 2017. And this year, it will be run in …
Ex-advertising agency creative, Oliver Green, has hit the ground running since he was picked up by Curious Film executive producer and managing partner, Matt Noonan, for representation as a director in September last year. His ability to …
This text-driving ad packs a shocking punch. But first, enjoy the viral hit humour. Shock is the logical way to stop people doing dangerous things behind the wheel of a car in an ad. It’s not …
Samsung’s personal voice assistant, Bixby, is meant to be helpful. Bixby is Samsung’s “bright sidekick”. In tech-speak, she combines conversational language and integration with third-party services to perform tasks, respond to queries and dictate messages …
David Sao Paulo’s roundabout isn’t quite as much fun as the ones you ride on in amusement parks. As a metaphor for life, its relentless turning drives you from one thing to do the next. …
The launch of Game of Thrones season 7 is going to be remembered in the immediate future for Ed Sheeran’s performance – or rather, the fracas that followed it. And that’s a shame, because Publicis London …
Officer& Gentleman has been doing a very fine job of giving Pornhub an engaging personality. And, through Officer& Gentleman, Pornhub has been doing a very fine job of demonstrating its worth and making people curious …
Humour is a powerful ad tool. But like so many powerful tools, it requires expertise to use it. Rule no.1: Go with, but never go against, the grain of current sentiment. Launching an ad that …
Music is an escape into the imagination and a trigger for emotions, and this is what Blinkink directors, Noah Harris and Andy Biddle, have captured in their series of eight interconnecting films for record label, …