10 Days promises to deliver ads in ten days

New agencies always promise to be different but new UK agency, 10 Days, has made its different concrete. It promises fully produced adverts in ten days.

And to show off what it can do, it’s inviting UK brands to apply for a free Christmas ad. (How’s that for a clever way to attract new business interest?) The new agency says that “archaic timelines, agency red-tape, over-indulgent presentations, deliberately slow response times, and months of unnecessary meetings can be a thing of the past.” Goodbye waste, middlemen and bullshit in advertising.

The idea comes from three brothers, Jolyon, George and Dominic White, whose combined experience (25 years between the three of them) covers creative, production, strategy, film direction and sound design, plus work for Nike, Lurpak, MoneySupermarket and Channel 4’s awarded, Yes I Can, Paralympics campaign.

The all-in-one agency says it will deliver a fully produced advert within a 10 day timeframe from strategy to creative idea, to shoot, sound and post-production.

It chose Christmas for its free ad offer because it’s a time when so many brands want to advertise.

Co-founder, George White, explained, “For some, Christmas adverts mark the start of the festive season, but with small businesses across the country still dealing with the impact of Coronavirus, the opportunity of making a Xmas advert would be an impossibility, let alone catching up with the multi-million-pound adverts we’ve come to look forward to. That’s why we are offering one brand who needs support a truly unique Christmas advert for free, all made in 10 Days.”

Uk brands without a Christmas advert can apply here. (Deadline, November 6.) The winner will be announced on Friday, November 6. The 10 Days team will then build an idea, shoot and deliver a full 30-60-second advert by Friday November 20, 10 working days later.

Co-founder, Jolyon White, added, “10 Days is our stand for innovative start-ups and scale ups. Modern businesses do not need archaic traditions, expensive swanky offices, hugely inefficient processes, excessive timelines, and pointless presentations. We’ve stripped out the bullshit and given brands the opportunity to access the same level of creativity and disruptive ideas as big ad agencies…all in 10 days.”