Thinkerbell’s Vegemite campaign during the Ashes was everything Aussie – irreverent, cheeky, funny…and brilliantly creative. Thank you so much, Andrew Hankin (aka, Hank), for making it your #1 ad that wowed you.
…Three different kinds of wow, by Hank:
When I was asked to write about three things that wowed me this month, I quickly realised that word can take on many different meanings. With that in mind, here are three things that wowed me in completely different ways.
- Wow – that got a lot of attention. (Vegemite vs Marmite: Thinkerbell)
I’ll get the easy one out of the way first. Love or hate the copy (see what I did there, Marmite), Vegemite opened up a wonderful bit of banter to accompany the Ashes series. Even if you thought the rebuttal was better, credit goes to Vegemite for being a bit cheeky and enticing the competition out of their crease, showing that something as simple as a print ad (and the subsequent responses) can still garner loads of attention.
Tastes like a bit of good fun to me.
2. Wow – that’s a lovely insight. (Youngest Brother, VW: DDB New Zealand)
This New Zealand spot for VW does away with all the ‘car porn’ and shows us that you can feel something for a car. Titled Youngest Brother, this spot combines a great insight and perfect execution to hit you right in the feels. Makes me want to phone my brother.
3. Wow – I wish I had worked on that. (Complaints Welcome, Channel 4: 4Creative)
We’ve probably all seen some form of celebrities reading mean tweets. While this is simply a version of that, done with a tongue-in-cheek approach and a much bigger budget, this spot embraces the stupidity of the complaints they receive – which is always a much braver choice than just celebrating yourself. Plus, it was hard to resist a spot featuring Jamie Oliver’s sausage fingers. Enjoy!