Australia (Leo Burnett Melbourne) has had a go at making a car ad (for Honda) exciting by adding a story, but LewLara/TBWA and Landia in Brazil have made a fabulous story with amazing filmic qualities and real suspense, for Nissan.
Cloudcatcher is a great 90 seconds of entertainment. It’s also a great Nissan ad.
When their village is suffering from drought, one farmer notices the thick veil of cloud hanging over nearby mountain. He and his mate create an ingenious way to catch a piece of the cloud and bring it to rain on the village.
Of course, their Nissan Frontier truck is at the centre of that plan, but apart from several ECUs of the vehicle, that feels natural.
The film’s director, Rodrigo Saavedra, noted in the launch statement in a statement, “4×4 and pick-up truck ads are generally all about power, all about being aggressive and tackling any terrain that comes your way. What struck me about this film was the fact that it actually has quite an emotional story at its core. It tells the story of two farmers struggling with a drought and then goes into a fantastic tale which nonetheless requires some extremely hard work from their Nissan Frontier.”
The special effects that enabled the cloud to be caught and transported were created by Clan VFX. The film was shot in a village in northeastern Brazil where it hadn’t rained for six years.
Chief creative officer: Felipe Luchi
Creative directors: Sthefan Ko & Gustavo Diehl
Creatives: Fabio Santoro, Pedro Paes, Guilherme Possobon & Renato Simon
Production Company: Landia
Director: Rodrigo Saavedra:
Executive producers: Carol Dantas & Sebastian Hall
DOP: Javier Juliá
Production designer: Julian Romera
VFX: Clan VFX
Sound Design: Supersonic