72andSunny has launched its first work for Lion, with a brand launch for Kosciuszko Pale Ale that clearly targets younger drinkers. The campaign slogan is Beer with Altitude (an obvious play on with attitude). The campaign films are fun collage-style videos that feature astronauts, BigFoot, sharks, cockatoos…and skiing. The campaign included a Kosci in your Cossies event during uni week at Thredbo.
The agency was in charge of Lion’s first focused marketing campaign for the brand, and created the brand aesthetic, design and comms, including film, social and OOH.
“We are absolutely thrilled with this new creative for Kosci from 72andSunny. It truly encapsulates what the brand is all about and it is fantastic to kick off its first-ever marketing campaign,” stated Malcolm Eadie, Lion’s director of craft.
Agency: 72andSunny Sydney
Director: Stefan Hunt