Rebel Wilson is irreverent, uncensored, funny, a walk on the wild side…and single. That makes her the perfect choice for 72andSunny’s new campaign for dating site, Match. It’s irreverent, uncensored, funny, a walk on the wild side…and aimed at singles.
Plus, it really, really stands out from the crowd.
The campaign is a podcast-like series called Let’Screen Shot 2019-07-31 at 4.34.31 pms Make Love in which Rebel helps daters get beyond the frustrations of modern dating. Finding love on Match is the logical solution in every ad – what comes before it is utterly hilarious (because, sadly, it’s very real) and hugely relatable. That too stands out in its category. It’s an absolute win for the agency’s first work for the brand.
Adam Szajgin, creative director, 72andSunny Los Angeles, commented, “People are ready to make love, but like actual love. We just needed a way to talk about this timeless topic that wasn’t cheesy or sappy. So, we enlisted Rebel Wilson who can say what we’re all feeling about dating in a relatable but ridiculous way, gave her a pretend podcast, and asked her to help people get their heart on.”
“Match has always been about making love – like, real, actual love,” added Ayesha Gilarde, chief marketing officer at Match. “In partnership with Rebel Wilson, we are excited to give a voice to the challenges daters face today in a fun and relatable way, all the while encouraging singles to get out there and make some love.”
Rebel stated, “Dating shouldn’t be a numbers game – or any game at all – it should be about finding YOUR number one partner. So I’m teaming up with Match to start talking about real feelings, real commitment and treating each other like the amazing effing people we are! So for all you hopeful daters out there looking for your person, join me in flipping the script on dating today and let’s make love… some real love.”
Creative Agency: 72andSunny Los Angeles
Production Company: Caviar
Director: Neal Brennan
Edit Company: Cut+Run
Editor: Frank Effron
Post Production Company: The Mission
Music Company: Mean Machine