Gotta love quirky stories. They stay in your mind. This one also makes its point with absolute clarity. And it’s beautifully shot by Revolver’s Steve Rogers.
It’s 72andSunny’s campaign for Optus, the second installment that introduces Australians to the telco’s Coverage Commitment product.
Like the hero of the film, new customers can have confidence with the Optus Coverage Commitment. If their mobile coverage is not right, they can walk away with no more to pay.
Micah Walker, executive creative director, 72andSunny Sydney, commented, “Proud of the entire team on this. As we all know it’s often hard to keep things simple and we’ve managed to do it here, with some real craft.”
Optus has spent the last four years working on the quality of its network nationally. This has included an investment of more than $5 billion to build out coverage, improve capacity and lift speeds so that new customers can get the coverage they need, or leave any time without paying cancellation fees.
Creative Agency: 72andSunny Sydney
Production Company: Revolver
Director: Steve Rogers
Research Agency: Forward Scout
Media Agency: UM