Who's doing what in the world of commercial creativity.
There have been many games promos produced – brilliant productions full of drama, most of them. But there has been nothing like BBH China’s launch campaign for Goat Games’ Bloodline: Heroes of Lithas. This one’s …
DDB Sydney has welcomed Cam Hoelter back to the agency after a four year DDB hiatus. He rejoins the agency as group creative partner. Hoelter spent seven years in the DDB network between 2011 and 2018, …
Sustainability review platform, Wherefrom, is unimpressed by Mercedes’ Nature or Nothing campaign in which it associates the brand’s new electric vehicles with nature. So much so that it has created a campaign to call it …
We’re being fed so much fear about the volatility in the world. US consulting and technology firm, Crowe LPP says, boldly - embrace it. The new campaign by StrawberryFrog challenges fear of volatility as one …
The wheels towards gender equality are moving too slowly. But women have finally found their voice. New York Festivals and Chantelle Brinkley, managing director of Best New Agency of the Year' winner, Zerotrillion, have invited …
Milk+Honey United has been appointed as creative agency for Australia’s tyre market leader, Bridgestone, following a competitive pitch process. The agency will manage brand design, brand advertising and retail advertising for Bridgestone’s 300+ stores across …
In recognition of its fundamental importance in all forms of communications, Typography, Type Design & Lettering has been added as a separate discipline with its own jury for the 2022 One Asia Creative Awards, produced by The One Club …
Little Leaf Farms has received hundreds of voicemails and emails left by fans so it has joined the ad trend of using them in its testimonial campaign… …except, who calls a lettuce company? That makes this …
While agencies continue to be bought by consultancies, M&C Saatchi Australia has built itself a consultancy. M&C has launched an in–house consultancy, Micro Agency, which will design and build in-house and hybrid marketing capabilities for …
Wanderlust surged during Covid. Now it has been replaced by FOHMO (fear of having missed out). The Secret Little Agency (TSLA) and Marriott Bonvoy have played into this new urge to travel. Their campaign, Where …
Saatchi & Saatchi hasn’t launched Ampol’s motor oil, Mobil Super, with a traditional car product ad. Is there one of those that you remember? Instead, the agency has created a wonderful fantasy about the engine …
TikTok has become the font of knowledge in its first Australian-made TVC. The campaign, Now you know, created by We Are Social and directed by Short Term Girlfriend's Toby Miller, highlights the vast range of …