BWM Dentsu Sydney has boosted its creative team with two new, highly acclaimed creatives joining under executive creative director, Marcus Tesoriero’s leadership. Alex Newman joins from Wunderman Thompson, Melbourne, and Jonathon Shannon from R/GA, Sydney.
Since joining in June this year, Tesoriero made it a mission to strengthen the creative team and drive world-class creative work. The two new creatives have been awarded at almost every international award show including Cannes Lions, D&AD, Clios, One Show, Effies, AdFest, and Spikes Asia. Between them is also an Official Selection at an Academy Awards’ qualifying film festival and a best-selling memoir in their list of achievements.
Tesoriero stated, “These first four months have been super exciting. In a short time, we already have breakthrough work on the boil and now we’re expanding the creative team – bringing in these superhumans to join our crew. Alex and Jono are true problem solvers and share our vision to build enduring brands. I’m pumped to have them aboard.”
Newman and Shannon arrive with portfolios filled with travel memories distilled into a fragrance for Cathay Pacific, New Zealand’s contactless payments turned into a nationwide rugby game for Mastercard, uplifting optimism returned to airlines for Virgin Australia, and Instagram’s cutest pets turned into adoption portals for Pet Rescue.
Newman commented, “There’s an energy of renewal at BWM Dentsu, fuelled by the new ECD, Marcus, the amazing, new office location, and a city that’s navigating towards the end of a pandemic. There’s a hunger here that was well worth the 14-days in hotel quarantine.”
Shannon added, “I’m looking forward to working with Marcus again. It’s a bizarre time to be starting at a new agency, but when we heard about the creative ambition here at BWM Dentsu, we knew we had to be involved right away.”
Cover image l-r: Jonathon Shannon, Marcus Tesoriero & Alex Newman