The indie that won the $3million McVitie’s business three weeks ago, This is Flow, has continued to grow. The agency won media planning and buying responsibilities in mid-February and has now added the brand’s creative to its roster. The creative was previously with White Grey.
It has also added creative responsibilities for Hydralyte and won media buying for Zeus Street Greek Restaurants and Domaine Homes.
The company’s collaboration digital and creative partner, True Sydney, is proving to be a winning decision.
Care Pharmaceutical’s brand, Hydralyte, was a founding media client of the agency, but after a successful trial and as an endorsement to the work produced, TIF has now been given creative and social responsibilities.
Daniela Fra, marketing manager for Care Pharmaceuticals, commented, “Flow has really helped us find a simple and effective consolidated solution across our brands. Working with one point of contact through Flow, alongside the True team, has ensured that Hydralyte benefits the whole way through from strategy, planning, execution and output. We have seen strong results and growth as a direct result of this connected approach.”
Zeus Street Greek and Domaine Homes are now also taking advantage of the partnership between Flow and True with content and media.
“True are experts you want by your side,” stated Jimmy Hyett, managing director of This Is Flow. “They have very similar values to us, a client first approach, and work with passion that really shows in the results we are delivering to all of our clients. It’s a model that is built for the future and we’re excited to see it evolve even further with our partners and clients.”