Good friends. Good times. Good feelings. These are not new ideas about Christmas, but adam&eveDDB has given them a lot of fresh zing in its story for Waitrose.
It’s the story of a bunch of locals who are stuck together at Christmas because they’re snowed in.
They can’t go home to their own Christmases. And the electricity is out. But the power of Christmas triumphs (rather like it did for adam&eveDDB and H&M on a train twelve months ago.
So the storyline is recycled. But the message of the ad remains strong.
The ad is filmed, like Sainsbury’s Christmas campaign, in attention-grabbing black and white. It’s directed by Academy’s Martin de Thurah, and set to a rearrangement of Carol of the Bells by Mykola Leontovych, by musician and composer Guy Farley.
Trivia for another day in a pub of your choice: The ad’s setting, 17th century Tan Hill Inn near Richmond in the Yorkshire Dales, is the highest pub in Britain (at 1,732 ft above sea level) and has been snowed in 50 times since 2005.
Author, Anne Fine, who wrote Madame Doubtfire, the story that inspired the film Mrs Doubtfire, has written a children’s book to accompany the ad. Let It Snow is a tale about two animal families who become unlikely companions over a festive meal. For every book sold in Waitrose, a donation of 50p will be made to The Trussell Trust charity, which runs a network of more than 400 food banks.