The ADC 101st Awards call for entries campaign, Creativity 101 – Each Cube Has a Story to Tell, developed by DDB Paris continues. Eight talented illustrators, animators and artists from around the world have been selected to show what’s behind their great work.
The campaign kicked off last October with branding focused on how creatives go through all states of mind when searching for an award-winning idea, and depicts the unique story behind a great piece of work. A playful approach is used to illustrate the creative process and deconstruct the work to reveal what went into it.
In the new extension, DDB Paris and The One Club for Creativity invited a group of creatives — both well-known and up-and-comers, many of whom are Young Guns winners — to create images that convey what goes into one of their great ideas, their search for inspiration, and all the secret ingredients needed for them to generate amazing creative work.
The first work featured in the campaign is by Alexandre Nart (cover image), a talented illustrator, animator and director based in Paris. Over the next few weeks, new work will follow from Max Guther, illustrator, animator, director, Berlin (who is a One Club Young Guns 16 winner); Dani Choi, illustrator, Brooklyn (YG19); and Vikki Zhang, illustrator, Shanghai (YG 19).
Other young artists participating in the campaign, which runs through mid-February, are Debora Cheyenne Cruchon, multidisciplinary artist, Paris (YG18); Mihailo Kalabić, digital artist, Belgrade (YG18); Jaedoo Lee, illustrator, animator, New York (YG18); and Armando Veve, illustrator, Philadelphia (YG15).
“Working with such a variety of talented creatives has been an incredible opportunity to celebrate the creative community in a playful way,” stated Alexander Kalchev, chief creative officer, DDB Paris. “We gave each illustrator as much freedom as possible to tell their very own story of what it takes to win an ADC Cube. We’ve loved receiving each very personal and wonderful interpretation of the brief, each story is unique and truly shows the diverse creative process that lies behind winning each coveted and iconic ADC Cube.”
Entries for the Awards can be submitted now, with fees increasing after each deadline period. Deadline for entry is January 31, 2022, with extended deadline of February 18, 2022, and final deadline March 4, 2022. No physical entries will be accepted this year due to the ongoing pandemic. All entry media must be uploaded into the online entry system.
A special tiered pricing structure makes it easier for smaller agencies, studios and freelancers to participate. Larger agencies and brands pay the standard entry fee; smaller shops get a discount on entries (amount varies by discipline), and freelance creatives and one-person shops are eligible for an even greater reduction in their entry fee.
The jury for the ADC 101st Annual Awards will judge entries online in March 2022, with finalists announced in May. ADC 101st Annual Awards Gold, Silver and Bronze Cube winners will be announced during Creative Week in May 2022.