The New York Times Magazine was the biggest winner on the second day of the week-long online ADC 99th Annual Awards, in which 55 Cubes were awarded in Experiential Design, Photography and Spatial Design.
- Best of Discipline for Experiential went to FCB Chicago with FCBX and Lord + Thomas, for Most Dangerous Street on behalf of Illinois Council Against Handgun Violence.
- Best of Discipline in Photography was won by The New York Times Magazine won for its own The King Becomes Her.
- Best of Discipline in Spatial Design went to BBDO Minneapolis with BBDO New York for “The Infinity Classroom” on behalf of Theirworld.
The New York Times Magazine led the way across all three disciplines with four Gold Cubes, all in Photography, along with a Silver and a Bronze.
Winners in other disciplines will be announced each day this week, accompanied by daily Instagram Live conversations between ADC 99th jury members and the creatives behind the biggest winning works.
ADC Gold Cube winners for the second day of the ADC 99th Annual Awards are below.
Experiential Design (3 Gold, 4 Silver, 9 Bronze, 41 Merit)
ADC Gold Cubes went to:
- No Fixed Address Toronto Lolli: The Exhibit Nobody Wants to Talk About for Canadian Centre for Child Protection in Environmental Design – Exhibition Design
- FCB Chicago with FCBX and Lord + Thomas, both Chicago, Most Dangerous Street for Illinois Council Against Handgun Violence in Experiential Design – Installations – Single
- Goodby Silverstein & Partners with GS&P Social and Elevel, all in San Francisco, Lessons in Herstory for Daughters of the Evolution in Digital Experiences – Augmented / Mixed Reality
Photography (7 Gold, 9 Silver, 19 Bronze, 38 Merit)
ADC Gold Cubes went to:
- Ami Vitale Productions MIssoula The Last Goodbye for National Geographic in Wildlife – Single
- The Cut New York for its own A Pas de Deux of Color and Shape in Fashion – Series
- The New York Times Magazine New York for its own The King Becomes Her in Music / Entertainment – Single
- The New York Times Magazine New York for its own So the internet didn’t turn out the way we hoped in Fine Art / Conceptual – Single
- The New York Times Magazine New York for its own Great Performers in Portraiture – Series
- The New York Times Magazine New York for its own The Haunted in Photojournalism – Series
- New York Magazine New York for its own Reasons to Love New York in Street – Series
Spatial Design (2 Gold, 5 Silver, 7 Bronze, 31 Merit)
ADC Gold Cubes went to:
- BBDO Minneapolis with BBDO New York The Infinity Classroom for Theirworld in Design for Good – Spatial Design
- TBWA\Media Arts Lab Los Angeles AirPods Pro for Apple in Spatial Design – Retail Design
“Every year, for 99 years, ADC rewards the very best work because it moves us forward,” stated Steve Sandstrom, creative director, designer and founder, Sandstrom Partners New York and member of The One Club Board of Directors. “It gives recognition to the creators and producers, and also to the clients who make it happen. It inspires them to continue their excellence. And it inspires others to reach higher and work harder because every great idea needs great execution to even be considered. Each year the very best work is recorded and the new standard is set. And the world’s creative energy continues to find new solutions and create new experiences and touch new audiences. In our world, there is no status quo.”
View the complete list of winners for these disciplines here.