The One Club for Creativity has opened the call for entries for the ADC 100th Annual Awards. The awards continue ADC’s centenary celebrations with their Once in a Century theme, and a program that is promoted by a film that covers ADC Annual Awards call for entry posters from throughout the past century, created by some of the world’s most legendary designers and creative agencies.
The ADC Annual Awards is the world’s longest continuously running awards program recognising global excellence in craft and innovation in all forms of advertising and design.
“Over the past 100 years, ADC and the global creative community have continually adapted and persevered through the hardest times, including the Great Depression and World War II,” stated Kevin Swanepoel, chief executive officer, The One Club. “Despite periods of tremendous global hardship, great creative work in advertising and design continued, and ADC was always there to recognise and celebrate that work. In light of today’s social and economic challenges brought on by the global pandemic, it’s both fitting and important that we maintain that commitment to support the creative community and celebrate the best work from around the world in the ADC 100th Annual Awards,” he added.
Entries can be submitted now and will be accepted later this season, with fees increasing after each deadline period. The regular deadline is March 12, 2021, with extended deadline March 19, 2021, and final deadline March 26, 2021. No physical entries will be accepted this year; all entry media must be uploaded into the online entry system.
A special tiered pricing structure makes it easier for smaller agencies, studios and freelancers to participate. Larger agencies and brands pay the standard entry fee; smaller shops get a discount on entries (amount varies by discipline) and freelance creatives and one-person shops are eligible for an even greater reduction in their entry fee.
For the second year, The One Club will partner with creative community, Working Not Working, on event and content collaborations, as well as special awards including the Freelancer of the Year, which was won in 2020 by artist, Kadir Nelson. All ADC 100th Annual Awards Gold Cube-winning entries submitted through the freelance level of the show’s tiered-pricing structure will be judged again by a separate jury that includes the Working Not Working community.
New for this year are the ADC In-House Design discipline and reduced pricing for personal/unpublished work.in photography, illustration and typography.