AdFest 2019 will held from Wednesday March 20 to Saturday March 23 at the Royal Cliff Hotels Group, Pattaya, Thailand. It will again be divided into two streams: Craft@ADFEST, March 20 -21 and Creative@ADFEST, March 22- 23.
Craft@ADFEST is dedicated to craft and technology, highlighting the latest production, digital, content and technology trends. Creative@ADFEST is all about creativity – the DNA of ADFEST – and will focus on inspiring and pushing the boundaries of the creative and communications industry in the Asia Pacific and MENA region.
Next year’s AdFest theme, TMRRW.TDAY, was devised by Eric Cruz, executive creative director of AKQA Shanghai in collaboration with the ADFEST Collective, an advisory body made up of leading creative professionals that advises the ADFEST Working Committee.
“Our industry today is too cautious so TMRRW.TDAY is about resetting our skills and being braver. Next year’s festival will inspire people to create new values. Throw out the old. Start anew. Experiment. Build our skills. The future will happen if we take control today,” Cruz commented.
The ADFEST 2019 identity was designed by the team at TBWA\Santiago Mangada Puno, led by the agency’s managing partner and chief creative officer, Melvin Mangada, who was jury president of Design Lotus and Print Craft Lotus at AdFest 2018.
“We took inspiration from the passing of time to bring the theme, TMRRW.TDAY, to life. We’ve created a few variations of the logo to mimic the ticking hands of a clock – it’s our way of showing that TDAY meets TMRRW at ADFEST 2019,” Mangada noted.
ADFEST is a non-profit-making entity that believes passionately in its role to nurture and support the creative industry in the Asia Pacific and MENA region.
Vinit Suraphongchai, chairman of AdFest, stated, “Creativity is at the heart of everything we do at ADFEST. We are just as passionate about raising creative standards and challenging the industry to do better as we were 21 years ago when ADFEST launched.”
The call to entries for the ADFEST 2019 Lotus Awards is coming soon.