“Nobody home.” “We’re away for Christmas.” Most people try to disguise the fact that they’ve left their home for a holiday. In Stockholm, security company, Sector Alarm, is helping people to advertise that they’re not at home. The idea is by its agency, Åkestam Holst.
It’s turning customers’ homes into giant billboards illuminated with Christmas lights.
That would be very helpful for burglars except for one thing. All of these homes have Sector Alarm security systems. The flashing Christmas lights and neon signs are, in fact, telling burglars, “don’t even think about it”. The campaign “torture test” is promoting the ultimate security Sector Alarm offers.