For most kids, making Christmas decorations is a simple, fun activity. But thousands of Australian kids are affected by muscular dystrophy and for them, simple things like making and decorating a Christmas ornament are a lot harder to do.
So for the second year in a row, AKQA has partnered with Monash University and Muscular Dystrophy Australia to bring to life the imaginative Christmas ornaments of kids with muscular dystrophy.
The children have designed Christmas ornaments called Little Miracles as they did last year, each accompanied by a story told by the child. Monash University’s design students and engineers then used 3D printing technology to turn digital blueprints into physical copies of each Little Miracle. Beautiful packaging has given each ornament its own personality.
AKQA managing director APAC, Brian Vella, noted, “We facilitated the partnership by sourcing Monash as our 3D partner for MDA and helped their teams bring the campaign to life. We love contributing to this cause, it’s so close to our hearts and such a good reminder at Christmas time that some kids can’t make those Christmas trinkets that are such a big part of every child’s Christmas experience.”
Muscular Dystrophy Australia commented, “These ornaments aren’t miracles until someone buys them and funds a real miracle – a cure for Muscular Dystrophy. So this Christmas, if you need to buy a small gift that makes a big difference – whether it’s for KK or a stocking filler – bring a Little Miracle to life. All profits go towards finding a cure,” Muscular Dystrophy Australia commented.
“Leading to the early onset of debilitating heart, breathing and mobility complications, it’s common for those living with the disorder to be fully dependent on a wheelchair by age eight – a time when most kids run free without a care in the world.”
Each Little Miracle bought helps not only to give children with muscular dystrophy better lives, but to cure Muscular Dystrophy altogether. The muscle-destroying disorder affects 1 in every 625 Aussies, slowly taking away their muscles, mobility and quality-of-life.
What to help? Do that here.