AKQA has gained a top spot in The 2020 Gartner Magic Quadrant for Global Marketing Agencies. This year, AKQA was positioned highest for its ability to execute for the third year in a row, and also placed in the Leaders quadrant for completeness of vision.
Gartner, the world’s leading research and advisory company, evaluates companies based on the ability to execute and for completeness of vision based on fifteen distinct evaluation criteria.
“Leaders possess deep, broad capabilities across all competencies, most notably related to strategic services (which include business strategy and digital business transformation skills).” Gartner explains. “Leaders implement comprehensive, effective solutions that leverage sizable investments in creative talent and marketing technology. They invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world.
“Leaders maintain a viable business, regardless of the global economy. Leaders extend their client relationships far beyond marketing promotions, often appearing on competitive bids outside their primary sector (for example, management consulting, product ideation and product development requests for quotations). Leaders help their clients develop digital marketing platforms designed for systemic growth and scale; they do so by harnessing their own significant expertise in implementing digital marketing programs driven by data and analytics.”
“The 2020 Gartner Magic Quadrant position further demonstrates AKQAs ability to create world-class brand experiences across all customer and employee touchpoints combined with robust creative capabilities and forward-looking strategies. By partnering with our clients we deliver solutions across marketing, products, services and physical spaces,” AKQA stated.