Alcohol has featured a lot at Liquid Ideas during the Covid lockdown – the communications agency has added an impressive collection of new alcohol brands to its client list.
Pernod Ricard Winemakers is joining the agency with specialist media office management for brands including Jacob’s Creek, St Hugo and Church Road. As pubs reopen, Lion Australia is joining.
The agency also launched Furphy Fridays, a digital pub that brought back much-needed beer and banter during isolation.
The Great Australian Beer SpecTAPular (GABS) has joined the agency with the mega craft beer festival now slated for November. Liquid Ideas will work across PR and digital channels including owned social as well as rolling out other GABS industry initiatives throughout the year.
Liquid Ideas has also expanded its work with Beam Suntory. The agency will be working with Jim Beam in the second half of 2020 as its prepares to make some noise in the ever-growing RTD market. It has also picked up the social media for Vanguard Luxury Brands, the premium spirits distributor for clients such as Four Pillars Gin, Beluga Vodka, Flor de Caña and more.
Recently Liquid Ideas supported the Adelaide Hills Wine Region with the launch of Hills Appeal, a wine to raise funds for growers affected by the devastating bushfires of 2019. The pro-bono work included design of the wine label and consumer media relations. Finally, Wines of Greece and Liquid Ideas are looking to bring a touch of Greece to Australia later this year via a trade, consumer and media programme.
“We are incredibly excited and honoured to be returning to work post COVID-19 with an even stronger drinks trolley than we began the year with,” stated Narelle Craig, Liquid ideas chief executive officer.
“2020 is a challenging time; for our industry, our teams, our partners, our clients. We’re fortunate our drinks and digital business has boomed throughout COVID-19, and we’ll continue supporting our existing clients and friends including the Adelaide Hills Region who were hit pretty hard with the bushfires, later in the year.”