Love your cat? Then you’re the target market for Sheba’s new ad by AMV BBDO – and you’re going to want to watch it over and over.
It’s a karaoke video, featuring a black cat doing what cats do when they want their dinner – letting you know about it. The cat is letting you know about it by pointing out the words to the 1987 hit, Hungry Eyes by Eric Carmen.
The ad is running on TV in the UK and Facebook for eight weeks.
Creative agency: Abbott Mead Vickers BBDO
Creative directors: Adrian Rossi & Alex Grieve
Copywriter & art director: Nicholas Hulley & Nadja Lossgott
Planner: Lola Finney
Account manager: Alice Kassapian
Producer: Nick Godden
Post-production: The Mill
Editing: Saam Hodivala @ Work Editorial
Audio post-production: James Radford @ Radford Music
Client: Mars Petcare
UK marketing director: Tom Lindley
Vice president, marketing Asia-Pacific: Moritz von der Linden