AnalogFolk Sydney has won the competitive pitch to join the Rekorderlig Cider agency roster.
The agency is creating a digital brand experience with “real-life” creative elements to be included in the campaign that will launch in the coming months.
“We were looking for an agency that could grasp the under-stated Swedish coolness of Rekorderlig Cider, but importantly also connect the brand with consumers who are looking for new experiences,” stated Rekorderlig Cider senior brand manager, Pip Hearn. “AnalogFolk demonstrated innovative thinking and deep expertise in digital experiences, and we’re thrilled to be partnering with them.”
AnalogFolk partner and managing director Matt Robinson, added, “Lockdown has brought many challenges, but it’s also opened the door for clever brands to fully embrace digital as a creative, cut-through channel like never before. It’s an exciting time to push some boundaries and deliver innovative, engaging campaigns.”
The appointment follows the agency’s recent new business growth from clients including TAL, Curtin University, Hyundai and Chemist2U.