Five years ago, two blokes set out to change the energy industry in the UK. Their company, Bulb was born.
Today, Anomaly has set out to change advertising in the energy industry. Its first TV campaign for Bulb has launched.
Oli Beale, executive creative director and partner, Anomaly, commented, “I hope these don’t feel like energy adverts, because A. Bulb isn’t like the other energy companies. And B. Energy adverts are generally crap. We are all completely in love with Bulb here at Anomaly and I think that shows in the work.”
The three 30-second films are very simple animated sketches, strikingly pink (or in the case of Kelp, strikingly pink and green) and engagingly odd. The campaign’s family of characters includes talking unicorns, a chatty fan and a giant kelp. The tone is friendly and playful, which stands out from the competition and makes the brand very approachable. Each film focusses on one thing about Bulb: that it’s the fastest growing energy company, biggest green energy company and a very much recommended energy company.
The films are directed by Joe Pelling and Alex Grigg through London animation studio, Blinkink. The characters are voiced by Tim Key and Ellie White.
The campaign will be running nationally, targeting key times and contextually relevant programmes, and comes as Bulb was recently named Britain’s fastest growing company, now providing 100% renewable electricity and 10% green gas to more than 900,000 members across the UK. Bulb has a simple purpose: to make the industry better by making energy simpler, cheaper and greener.
Camilla Harrisson, chief executive officer and partner, Anomaly, noted, “As any Bulb member will testify passionately, Bulb is redefining what it is to be an energy company and is a breath of fresh air in a category famous for obfuscation and complexity. This campaign is evidence of exactly that.”
Clementine Hobson, head of brand, Bulb, added, “We know we’re doing things a bit differently to most energy companies. It’s a joy to see that brought to life through these films. Thank you to the team at Anomaly who have so faithfully and brilliantly told our story with this work.”