Of the many businesses that Covid devastated, bars and restaurants sit at the top. Now that the ones that survived are starting to reopen, Budweiser is helping them to regain their clientele with a commercial designed to trigger excitement about reuniting with one’s mates, one’s “buds”.
Reuniting with Buds reunites Budweiser’s famous Clydesdale horses with the Labrador retriever puppy that first one hearts in 2014 with Budweiser’s Super Bowl spot, Puppy Love. The ad even uses footage shot for that commercial to abide by current social distancing guidelines. It also adds the emotion enhance, Don’t Stop Me Now by Queen, which fits in particularly well with the mood of the moment after months of Covid lockdown life.