Australian prime minister, Scott Morrison, is very fond of coal. He even brought a lump of it into parliament a few years back to show just how ardent his fondness is. He is keen to help Australia to keep burning it.
Aptly, a lump of coal is what Santa traditionally brings to kids on the naughty list. There could be a wonderful campaign around that.
…If Anomaly hadn’t got there first. The agency has rounded up a bunch of young British kids who are asking Santa for a lump of coal for Christmas.
They want to collect as much coal as they can so that adults can’t burn it and they are telling adults with the openness that characterises children, that they should be on Santas’ naughty list because burning coal is really bad for the environment.
The video has been released after last week’s global UN climate change meeting (COP25) in Spain, in which Australia was given permission to use its carry-over credits to avoid lowering its carbon emissions to meet its 2030 target.
…Ignoring Greta Thunberg and her campaigners who chastised the country representatives for ignoring the “elephant in the room” (the world’s need to transition from fossil fuels) while looking instead for “elaborate ways to carry on polluting while pretending not to”.
The video was made by Anomaly, a global team of creatives, designers, editors and animators, who each year make a festive video with a difference. This year they decided to focus on the climate crisis, because, “the Christmases of our future depend on it,” stated London creative director, Matt Roach.
“Once again, children are saving the world. They’ve been sacrificing their education to join the climate strikes. Now they’re sacrificing getting a present – because they want a future,” he added.
The extraction of coal and other fossil fuels causes more than half of all global carbon emissions and 80% of all biodiversity loss. That’s before it is even burned. With resources being pulled out of the ground three times faster than in 1970, Anomaly is encouraging everyone to act now and support #FridaysForFuture, the movement of young people who are spending their time striking and putting pressure on national governments to develop plans that reduce emissions in line with the Paris Agreement.
Anomaly’s London office will continue its commitment of giving young people a platform to create change by supporting #FridaysForFuture throughout 2020.
Camilla Harrisson, partner and chief executive officer of Anomaly London, commented, “We will be giving our time, resources and expertise to support the group and strikes, in particular in the lead-up to COP26 in Glasgow.”
Creative Agency: Anomaly
Head of Creative: Joe Corcoran
Creative Director: Matt Roach
Editor: Rich Barnett
Producers: Daisy Mellors & Anneliese Guy