Creative agency, Canvas Group, and digital communications and technology agency, PING Works have merged to form District, to meet the requirements of advertising today. The new group combines deep technical expertise with creative ingenuity.
“Technology and creative are progressively merging, yet there are very few players in the marketplace who have the combined skills, knowledge and credibility to deliver effectively on both fronts. That’s why we established District,” stated Tim Stokoe, Content Director, District (co-founder, PING Works).
“While the District brand may be new, the constituent parts have been working together for over ten years now on major projects for blue-chip clients like Nestlé, Panasonic, NRMA, Thrifty Car Rental, and PGH Bricks (CSR). In the process, we have won a raft of design honours for creativity and design innovation, whilst delivering complex digital platforms for heavy-weight corporates,” he continued. “The merger was a natural progression and we are very excited to take this new offering to the market.”
Jorge Castillo, executive creative director, District (founder, Canvas Group) added, “Both Canvas and PING are already successful and respected agencies. By combining our skill sets we can better deliver against the specific needs of marketers looking to engage with their audiences to achieve real business results.”
The District Group is independent and Australian-owned, with all resources and services delivered in-house and under one roof. This includes digital strategy and innovation; technical strategy; creative design; ux & uid; brand strategy; content strategy; video production, cloud strategy, managed services & hosting.
The new group has already having won a number of pitches for major clients like the Australian National Maritime Museum, WesTrac Caterpillar, Department of Planning & Environment, MDA National and Cancer Council NSW under the new agency banner. As part of their focus on innovation, they have also helped launch high-profile start-up/disruptive brands like me&u, Difrent and Suite 24.
Cover image l-r: District directors, Richard Hauer, Tim Stokoe, Rosemary Castillo & Jorge Castillo