Jasmin Tarasin hit the ground running as a director. The Age called her directorial debut, “a tapestry of beautiful imagery…and therein lies the appeal.” It was a four part television documentary series on the artistic process of fashion designers in Australia, The Closet Tales of Australian Fashion.
Since then, she has made her name internationally as a director of documentary, film, TVCs, music videos and installations. Her vision shines in TVCs for Pantene, L’Oreal, Nestle, The Bank of Queensland, Commonwealth Bank, Woolworths, Dove and Foxtel.
“Jasmin is a truly interdisciplinary artist, just as comfortable with interactive platforms as film direction. She has a strong vision within which her art and commercial work both thrive,” noted Photoplay executive producer, Oliver Lawrance.
Tarasin’s work on the one-hour ABC1 documentary, Utopia Girls, was put forward for both a NSW Premier Award and AFI award. It records the history of women’s rights in Australia and includes performances by Barry Otto, David Fields, Tom Budge and Alexandra Schepisi.
Her video installation, Live, premiered at the Sydney Arts Festival and featured artists such as Juliette Lewis, Jarvis Cocker, and Martha and Rufus Wainwright.
Tarasin has also directed music videos for artists Peaches, Gareth Liddiard (The Drones), Laura Jean, Angie Hart and Augie March.
Tarasin has now relocated from Melbourne to Sydney. “I’m at a point in my career where my work has a particular voice and I feel like Photoplay really understands where I’ve come from and where I want to go,” she stated.
“It’s a dynamic time in the commercial world right now and we can no longer rest on traditional 30 second ads alone. As storytellers, we must be more diverse, interactive and visually arresting, across many platforms. I do a lot of longform film and art installation work and commercially, moving forward, I want to marry these worlds.”
Tarasin’s current longform work in development is her debut feature film, The Burial, based on the story of the most wanted woman in Australia in 1913, female bushranger Jessie Hickman. She is also directing the inter-disciplinary film and dance project, Mother, with choreographer, Stephanie Lake, supported by the Australia Arts Council.