Every now and then there’s a cleaning product ad that dares to be wild. This one suggests that “every now and then” should happen more often. If you don’t feel a powerful thrill while watching this Kärcher ad, please check your pulse.
The spot’s visual language is amped up to the highest volume possible with its quick cuts, psychedelia, and social media formats. All of this is also underscored by a thumping piece of music that should make your heart beat faster. The tagline, Bring back the wow, explains the creative strategy.
All hail to director, Paul Ward, from Stink and antoni boost, an offshoot of Berlin agency, Antoni, created exclusively for Kärcher in 2019.
Creative Agency: antoni boost
Executive Creative Director: Ulrich Lützenkirchen
Creative Directors: Danny Baarz & Kirsten Frenz
Production Company: Stink Berlin
Director: Paul Ward
Executive Producer: Martina Lülsdorf
DoP: Zack Spiger
Post Production: Slaughterhouse Berlin
Editor: Xander Nijsten
Producer: Christian Wegehenkel
Colour Grading: Ricky Gausis @ MPC Los Angeles
Sound Company: Hesse Studios
Engineer: Lukas Walter
Music: Sibot by Simon Ringrose