There are 131 finalists in the 2019 APAC Effies. Australia has 22 of them, the second highest number of finalists by country. India, which triumphed last year, with the top three in WARC’s Effective 100, has 34 finalists. New Zealand has 21.
The Monkeys leads Australia’s finalist list with five.
CHE Proximity and Ogilvy Sydney have four finalists each. AJF Partnership and whiteGREY have two each.
Clemenger BBDO/TKT Sydney, BMF, McCann Melbourne, Clemenger BBDO and Leo Burnett Melbourne have one each.
The finalists were selected after the second round of judging, chosen by 70 judges from across the region, who judged entries in Singapore. This year’s judging was led by awards chairman, Charles Cadell, president of McCann Worldgroup APAC and eight jury heads – Arthur Wei of Sina Corporation, Diana Cawley of Geometry, Emma Sheller of Standard Chartered, Fern Canning of Edelman, Jonathan Akwue of Publicis Groupe, Nikhil Tivary of Johnson & Johnson, Susie Wong of Fuji Xerox Singapore and Vishnu Mohan of Havas.
Cadell commented, “It is always an honour to be able to sit in judgement, through the Effies, on the most effective marketing that Asia has to offer over the past year. I know I speak for all the Jury Heads in saying it was great to see another strong year of great work from an increasingly diverse range of countries in the region. Any Effie award is a great accolade to all the marketing professionals that made it happen. As such, heartiest congratulations to all the finalists, and we look forward to unveiling the winners at the Awards Gala.”
The 2019 winners of the APAC Effie Awards will be revealed at the Awards Gala held on April 25 in Singapore. Find more details here.
View the full finalist list here.