Apple wants you to “Make your holiday videos epic with the highest-quality video in a smartphone, ever”. With an iPhone 11 pro. To get you in the mood, it has produced its own epic holiday video – Snowbrawl. The message is that anyone can make a film like Snowbrawl.
And you can. Apple has even created the behind-the-scenes video to show you. You just need an iPhone 11, a famous Hollywood director like David Leitch (who also directed Deadpool 2 and Atomic Blonde), one of the world’s top cinematographers like Oscar winner, Robert Elswit, a team of stuntpeople and a crew.
Epic or not, your holiday video probably won’t go viral. Apple’s has though – more than 13 million views in two days.