uno is a newish challenger brand in fintech. Although it has the strength of strategic investor, Westpac, behind it, it still has a big task to make its presence known in an extremely saturated category.
So the job of its agency, Archibald / Williams, is to educate Australians about what the company can offer – and in particular, how uno has changed the way Australians get a home loan by giving them access to the tools and technology brokers use, providing transparency with expert advice, all via an intuitive digital end-to-end platform.
So Archibald / Williams The Obvious Choice campaign shows that finding a better deal on your home loan with uno is such a no-brainer, that you’ll probably need to think more about what you do with the savings.
Matt Gilmour, executive creative director, Archibald / Williams, commented, “We took a comedic approach that you wouldn’t normally see from a financial services business to show how uno makes the right decision easy when it comes to your home loan – even if you don’t make the right ones later.”
Kirsty Davison, chief product and marketing officer, uno, noted, “We’re challenging the home loan category through innovation and technology to make finding a better deal easier for the customer. So it was key for us to show how uno’s technology, paired with the advice of our experts can help someone get a better deal on their home loan. We’re really happy with how the A/W team has created a piece of work that has the impact and cut through we were hoping to achieve.”
The campaign launched with a 30 second TVC, supported by a few snappy 15 second TVCs. The full campaign includes digital, social media and outdoor.
Blue 449 was instrumental in delivering the media strategy across TV, digital, social media and outdoor. Haystac is managing the PR program across consumer, business, and financial services media.
Creative agency: Archibald / Williams
Matt Gilmour: Executive Creative Director
Mary Perebzak: Head of Strategy
Nicole Conway: Copywriter
Tim Batterham: Art Director
Jasmina Krnjetin: Group Account Director
Kiranpreet Kaur: Senior Account Director
Nicola Ramsey: Account Manager
Amanda Cain: Senior Producer
Vincent Turner: Chief Executive Officer
Kirsty Davison: Chief Product and Marketing Officer
Erin Fryer: Senior Marketing Manager
Helen McMurdo: PR – Research – Content
Production company: Photoplay
Gary John: Director
Simon Ozolins: DoP
Emma Thompson: Senior Producer
Post Production:The Editors
Media Agency: Blue 449
PR Agency: Haystac