Directing duo, RIO, aka Roi & Ota, has amassed an impressive body of advertising work. Repeat work for Ford, Sony and Mazda – and a lot of it. Work for brands that range from international cosmetic powerhouse, Avon, and the world’s most famous soft drink, Coca-Cola, to YPF (Yacimientos Petrolíferos Fiscales), a local petroleum and oil corporation giant. Work for five car brands – Nissan, Fiat and Renault as well as Ford and Mazda. Work for markets on almost every continent in the world.
Work that tells stories in RIO’s unique way – a style that is fresh and leads with its ability to trigger sensation in its viewers. As well as this impressive body of ad work, RIO has an impressive reel of feature films, commercials and video clips.
RIO, or Roi & Ota, are now available for work in Australia, New Zealand and the Asia Pacific through Taxi Film Production. Arresting aesthetics, dynamic editing and great performances are the duo’s hallmarks.
RIO is the union of two old friends, Roi & Ota, who came together to work as directors from different sides of filmmaking. Roi had a successful career as an editor before he became an accomplished and inventive storyteller and director. Ota comes from visual storytelling and brought his flair for eliciting performances from actors in drama and comedy.
“After many years, we discovered that the most important thing in this profession is passion. Is feeling the sense of fun that working on new advertising and entertainment projects brings,” the pair commented.
They plan to bring that passion for work and enthusiasm for injecting ideas into advertising stories to a new realm, APAC, via Taxi.
Andrew Wareham, executive producer of Taxi Films, commented, “RIO’s breadth of work is extremely impressive, especially in the automotive category. We’re looking forward to bringing some of their film magic and enthusiasm to our shores.”
View RIO’s reel here.