Arnold Worldwide’s Christmas card isn’t a card. But that’s not unusual for creative agencies.
It has a charity component. But, these days, that’s not unusual for creative agencies either.
But it is unusual. Remarkable, in fact.
The agency brought five kids into the agency and asked them what they wanted for Christmas. Then it created campaigns for each of them to persuade their parents to buy the gifts.
The campaigns began with a logo each and each child (two brothers shared a campaign) was given a different kind of campaign – OOH, social media, print, online video.
Brilliant way for an agency to show off what it can do, right?
Arnold is an ongoing partner in the Youth Villages Holiday Heroes program for its annual Holiday heroes toy drive, so to help kids who aren’t as fortunate as Ducati, Valentina, Jack, Jayden and Kolby, Arnold also made a donation on behalf of its clients and friends.
Creative Agency: Arnold Worldwide
Chief Creative Officer: Icaro Doria
Executive Creative Director: Wade Devers
Creative Directors: Lucas Casão & Guilherme Racz
Associate Creative Directors: Rafael Beretta & Arthur D’Araujo
Senior Art Director: Brunno Cortez
Junior Art Director: Allison Apperson
Junior Copywriter: Tommy McConnell
Project Manager: Kate Conway
Director of Operations: Marco Castro
Business Affairs: Taylor Thomas
Senior Producer: Nicole Hollis-Vitale
Producers: Ryan Wong & Eram Shaysh
Content Producer: Jonny Havens/Studio6
Design & Animation: Jonny Havens, Dan Hlvika & Rafael Beretta
Experience Design Director: John Raftery
Studio: Alanna Wong & Roman Martynuk