Last week a fly made itself famous throughout the world with an audacious feat. It landed on Mike Pence’s perfectly coiffed hair during his televised debate with Kamala Harris and stayed there for two minutes, while the world giggled.
In the US, Joe Biden’s campaign was quick to seize the moment. So was creative agency, Around You, all the way across the world in Sweden. Both began selling fly swatters – Biden as a fundraising stunt; Around You for client, Stick.se, a Nordic pest control brand as a brilliant low budget carpe diem.
The Swedish print ad, produced by Studio Mint, ran in newspapers in Sweden.
PS: In the US, Biden’s swatters sold out overnight.
— Joe Biden (@JoeBiden) October 8, 2020