A real estate agency called Orizon has been launched that gives people a golden opportunity. To invest right now in homes that will soon become located on waterfronts.
How is that possible? Global warming.
This real estate agency has developed an algorithm that lets you see how sea levels will rise by 2100 and how much profit you can make if you purchase one now.
Appalled? You should be. Stay that way – even though the real estate agency is a fake.
Stay appalled at what we are doing to our planet. That’s the aim of the campaign by French consultancy, Artefact, which is in fact for Greenpeace – a call for people to work together to limit global warming, timed for the start of the COP23 Summit in Bonn, Germany.
The campaign mimics the identity of a start-up loaded with ruthless intentions and also hopes to counter the cynicism of large manufacturers and the hypocrisy of some countries that are not aligned with the Paris Agreement signed during the COP21 Summit.
The interactive website of the fake real estate agency lets visitors select a geographic area in France or Belgium. The user enters their preferences: area, surface, budget. The algorithm of the website will then pull genuine ads according to the criteria of homes that will be located on seafronts by 2100 and indicates the amount of the expected capital gain.
These stats are genuine. They’re based on the RCP8.5 scenario from the 2014 report of the GIEC that forecasts a rise in temperature of 5 degrees Celsius and a rise of sea levels of 1 meter in average by 2100. This RCP8.5 scenario is the most pessimistic from the GIEC reports, but is still a credible outcome if we take into account the current levels of emissions. The map used to illustrate the rise of sea levels comes from data from NASA.
Laurence Veyne, communication director of Greenpeace France, explained, “The Paris Agreement helped offer a response to the dangers of global warming. Unfortunately, we are witnessing a lack of interest in this topic from the general public. However, there is a real urgency. With this operation, Greenpeace France aims to condemn the inability to change and the lack of ambition of countries, while also warning people about the cynicism of large corporations that continue to invest in fossil energy and show no progress in evolving their industries. By showing in a realistic picture the impact of the rise of sea levels, we want to raise awareness that more needs to be done, especially in France, to develop renewable energy and start a transition into a climate friendly agriculture.”
Credits
Agency: Artefact
Creative director: Romain Pergeaux
Art director: Fabien Hujeux
Copywriter: Romain Pergeaux
Producer: Samir Semaoune
Account management: François Brogi, Mehdi Lakhdar & Lucie Marchais
Strategic planner: Jean Allary
Data engineer: Charles Darmon
Data scientist: Samuel Houri
Production company: De Gaulle
Producer: Edouard Bonnet
Director: Jonny Guedj
Website development: Neuvième Page
Client: Greenpeace
Brand managers: Laurence Veyne, Clément Schmitt