Atomic 212° has made a major investment in its creativity, searching the world for its new executive creative director and finding him in Jonas Lembke.
The appointment signals the agency’s intention to lead an aggressive new business assault with creativity at its core.
“This is one of the most exciting hires in the history of the agency,” stated Atomic 212° chief executive officer, Jason Dooris.
“We’ve been winning such a large amount of creative and content work, and we’ve been hunting for the right fit to complement the award-winning resources that are already in place. To get someone of this calibre on board will be sure to turbocharge our approach. We’re seriously pumped.
“Jonas is already on board and developing some amazing work and inspirational ideas. Better yet, he is a digital native who considers data and technology from the onset. In other words, he is a perfect match for our business.”
Lembke has left his own agency, The Innovation Chapel, and Sweden to join Atomic 212°. He brings top level experience from working with P&G Worldwide (Wella Shockwaves), Coca Cola, Husqvarna, Royal Mail, Unilever, Nestlé, Daimler Chrysler, Absolut Vodka, Land Rover, Boots, and Tourism New South Wales. And he has been creative Director for Otto Stockholm, Craik Jones, Proximity London, Ogilvy Interactive and BBDO Proximity Nordics, prior to joining Atromic 212°.
“I’m looking forward to navigating uncharted waters with a crazy crew and a mad captain,” Lembke stated.
Dooris responded, “I take that as a compliment.”
“My passion is making things rather than talking about making things,” Lembke added. “I’m genuinely excited about the prospect of what’s next and developing some industry- leading work for Atomic.
“I believe in a flat, informal creative department where people feel comfortable sharing ideas. That’s how you get to the good stuff. That and hard work. But enough talk. The proof is in the pudding.”
In recent months, Atomic 212° has developed creative, PR and content campaigns for brands such as ThinkTV, Origin Energy, TAB, Luxbet and NT Tourism.