Bas Korsten and Daniel Bonner have been made global chief creative officers of Wunderman Thompson. Korsten moves into the role from his position as creative lead for Wunderman Thompson Amsterdam and head of J. Walter Thompson’s Global Futures Council, Daniel Bonner from global chief creative officer at Wunderman.
Korsten (right in picture above) and Bonner (left in picture above) will lead the global creative community and together they will focus on raising the standard of Wunderman Thompson’s work and fully harnessing the agency’s capabilities.
Korsten will continue to be based in Amsterdam, while Bonner will continue to be based in London. Both executives will report to global chief executive officer, Mel Edwards. Each has a proven track record of collaboration and establishing growing teams from which award-winning work has flourished, including Cannes Lions, D&AD, Clio, LIAA, ADC and One Show.
Korsten’s ambition and commitment to creativity turned a traditional office in Amsterdam into one of the most awarded agencies in the world. He has created several game-changing campaigns including the double Cannes Grand Prix winning The Next Rembrandt and 35 other Cannes Lions to date. He was included in Ad Age’s Creativity 50 together with Tom Ford, Prince and David Bowie, and has been named by Adweek as one of 10 Global Creative Leaders who are reinventing the Ad industry.
Bonner has been recognised as one of the most prolific creative directors of the modern era, leading teams to more than 20 Agency of the Year titles and one Agency of the Decade award. He was invited to be a Fellow of the Royal Society of Arts as well as being named No.1 Digital Creative Director in the UK by Campaign, and Influencer of the Year by Creativepool. Bonner has served as a Cannes Lions jury member three times, and in 2019 he was the Cannes Lions Jury President for Ecommerce Jury and Experience Track Ambassador.
Mel Edwards, global chief executive officer, Wunderman Thompson, commented, “Bas and Daniel each have an eye for creative solutions and a reputation for putting innovation at the heart of everything they do. Their ability to make ground-breaking work is why they are the ideal creative leadership team at our agency. I couldn’t be more excited to see what the two of them accomplish as creative leaders.”
Bas Korsten stated, “Creativity is the lifeblood of Wunderman Thompson. Leveraging our network to build and enhance creative solutions that grow our clients’ business is what truly inspires me. We can do great things together. So, I’m thrilled to step into this new role and I can’t wait to connect all our capabilities with the incredible creative talent we have at the agency.”
Daniel Bonner added, “I’m really looking forward to joining forces with Bas and continuing to elevate Wunderman Thompson globally as an inspirational powerhouse. Creativity is a genuine competitive advantage for brands and business, and we are 100% committed to developing ground-breaking ideas for our clients, deeply intertwined with data and technology.”