The world is awash with films about diversity, individuality and disability – and yet this one, for BBC Three by its in-house creative agency, BBC Creative, stands out.
Perhaps it’s the choice made by film directors, 32 (aka Dylan Southern and Will Lovelace). They’re superb. Perhaps it’s the soundtrack, Lou Reeds’ Perfect Day, it’s the perfect emotion catalyst.
The short film, a remake of one created two decades ago, aims to pique the interest of BBC viewers about the many individual perfect days that BBC Three celebrates in its stories, documentaries and comedies.
Damian Kavanagh, controller at BBC Three, commented, “In the two years since moving online, BBC Three continues to push boundaries. We present real characters and stories that reflect the different faces of youth culture in an authentic way and this film offers an unfiltered view of life and individuals that BBC Three celebrates. Due to our multiplatform approach, whether it’s comedy or current affairs, no matter the genre, no one else can tell the stories we do, like we do.”
Southern & Lovelace added, “This was a film we knew we had to be involved in as soon as we read the creative. Mainly because it provided a rare opportunity to get out of the bubble of London, and represent and hear the voices of unique individuals from all over the UK.
“Everybody of a certain age remembers the BBC’s iconic Perfect Day ad of twenty (yes twenty) years ago, but we knew with this film we had to reach a new audience who might not be so familiar with the original. This was a chance to re-contextualise the BBC’s relationship with Lou Reed’s iconic song in a way that reflects the lives and experiences of young people throughout the country.
“The cast was selected from BBC Three’s existing programming, to illustrate the genuine diversity the channel represents. We wanted our presentation of our subjects to have its own aesthetic, a look that would stand out when broadcast. We chose to shoot on 16mm, and to go beyond portraiture and sung performance, choosing instead to build the song through spoken word and real-life situations. The shoot was one of the most memorable we’ve experienced, taking us throughout the country, meeting inspiring characters, all with amazing stories. We hope the film inspires people to take the time to find out more about them online.”
Creative Agency: BBC Creative
Executive Creative Directors: Aidan McClure & Laurent Simon
Creative Lead: Jamie Starbuck
Senior Creatives: Amar Marwaha & Arvid Harnqvist
Head of Production: James Wood
Producer: Rachel Roberts
Production Manager: Jenny Broad
Project Manager: John Trevor
Digital Producer: Greg Marshall
Production Company: Pulse Films
Directors: 32 [Dylan Southern & Will Lovelace]
Executive Producer: Lucy Kelly
DOP: Ben Fordesman
Producer: Alistair Payne-James
Managing Director: James Sorton