British law firm, Mishcon de Reya, was Law Firm of the Year at the Legal Business Awards in 2017. Perhaps because it thinks differently. The firm has launched a brand campaign with London agency, BBD Perfect Storm, that signifies its original way of thinking.
Jason Foo, chief executive officer at BBD Perfect Storm, noted, “The world has never been more uncertain, disrupted or challenging. Fifty years ago, the average lifespan of a Fortune 500 company was 75 years. Today, it is just 15. Mishcon’s audience recognises that those who can see what lies ahead are best placed to advise on how to navigate it.”
The sophisticated campaign is built on the platform, The Law of Tomorrow, that presents Mishcon de Reya’s lawyers as professionals who recognise the threats and opportunities their clients face in a disruptive and fast-changing environment. The creative work, a series of digital OOH, radio, and social media ads, highlights a number of future trends and social shifts that are fundamentally changing the world of business.
The campaign also includes a partnership with The Economist, that adds print and digital ads and film content to the campaign.
Elliot Moss, partner and director of business development at Mishcon de Reya, commented, “Working with BBD Perfect Storm on The Law of Tomorrow campaign gave us an opportunity to bring to life not just what we do or how we do it, but why we do it. We are proud of what we have created together.”
Agency: BBD Perfect Storm
Creative Director Seb Hill
Senior Art Director Lianne Rivett
Chief Executive Officer: Jason Foo
Client Services Director: Jamie Buchanan