Sex trafficking is happening in the most surprising places in America. Like next door.
In Georgia USA, it’s a US$290m industry. Atlanta organisation, Street Grace, Inc., wants what is called Domestic Minor Sex Trafficking stopped.
Action will only follow awareness. The incidence of domestic sex trafficking has to go from surprising to well-known before it can become censured and eradicated.
So BBDO Atlanta offered people a glimpse into the difficult lives of the victims affected. In an upscale home in the suburban town of Decatur, Georgia. Between Thursday and Friday, October 18-19, private tours were conducted, each a typical DMST journey. Guests, who walked from room to room, experienced the whole process from purchase to the realities of life for the estimated 1 million men, women and children being trafficked in the US today.
For those not in Georgia, a harrowing film, Suburban Horror Story, was created and this is the centrepiece of a website that explains sex trafficking and asks people to demand its end.
The website also contains video stories from sex trafficking victims and information about sex trafficking.
Agency: BBDO Atlanta
Chief Creative Officers: David Lubars (Worldwide) & Robin Fitzgerald (US)
Group Creative Director: Craig Miller
Copywriter: Juan Vidal
Art Director: Anna Taylor
Head of Strategy: Nigel Tribe
Senior Social Strategist: Jen Copeland
Account management: Tami Oliva & Shannon Collins
Production Company: Spitfire Studios
Director: Jessica Holt
Head of Production: Marc Calamia