If you have to show an SUV handling all those same-same torture tests – towing a boat, driving through water – this is how you do it.
In BBDO Australia’s commercial for the Ford Everest Sport, the car triumphs over tough car conditions while its driver answers his son’s question, “Where do babies come from?” – in incomprehensibly convoluted language.
And then the agency adds the tagline, Handle Any Situation in an Everest Sport.
Wonderful humour, BBDO.
Daniella Winter, general manager marketing, Ford Australia said, “The Ford Everest Sport is the ultimate family vehicle, designed to withstand everything that the Australian landscape has to throw at it, as well as providing a comfortable ride to handle other…situations.”