According to the world of stereotypes, America is built on coffee and doughnuts. According to the world of buzzwords, an epic event asks for epic advertising. BBDO New York’s has put these two ideas together to make one that should make splash during the Grammy Awards.
It’s a humorous take on the 1400s before America (and Dunkin’) existed, directed by Biscuit Filmwork’s Andreas Filmworks. And because exaggeration lets you get away with (almost) everything, it bonds Dunkin’ to finding hope, inspiration and unbridled enthusiasm.
The film will run online in its full 60-second version and on TV as a 30, supported by a social content series.
Creative Agency: BBDO New York
Worldwide Chief Creative Officer: David Lubars
Chief Creative Officer New York: Greg Hahn
Executive Creative Directors: Doug Fallon & Steven Fogel
Creative Directors: Scott Mahoney & Dan Oliva
Account Executive: Drew Raabe
Group Executive Producer: Dan Blaney
Senior Director: Jim Santora
Planning Director: Liz Lee
Director Of Integrated Production: David Rolfe
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Executive Producer: Holly Vega
Editing: Gavin Cutler @ Mackenzie Cutler
Post Production: The Mill NY