According to the world of stereotypes, America is built on coffee and doughnuts. According to the world of buzzwords, an epic event asks for epic advertising. BBDO New York’s has put these two ideas together to make one that should make splash during the Grammy Awards.

It’s a humorous take on the 1400s before America (and Dunkin’) existed, directed by Biscuit Filmwork’s Andreas Filmworks. And because exaggeration lets you get away with (almost) everything, it bonds Dunkin’ to finding hope, inspiration and unbridled enthusiasm.

The film will run online in its full 60-second version and on TV as a 30, supported by a social content series.

Credits

Creative Agency: BBDO New York

Worldwide Chief Creative Officer: David Lubars

Chief Creative Officer New York: Greg Hahn

Executive Creative Directors: Doug Fallon & Steven Fogel

Creative Directors: Scott Mahoney & Dan Oliva

Account Executive: Drew Raabe

Group Executive Producer: Dan Blaney

Senior Director: Jim Santora

Planning Director: Liz Lee

Director Of Integrated Production: David Rolfe

Production Company: Biscuit Filmworks

Director: Andreas Nilsson

Executive Producer: Holly Vega

Editing: Gavin Cutler  @ Mackenzie Cutler

Post Production: The Mill NY