There are 34 million Bon Jovi fans. They even have a group name, JoviNation, and their own language, BonJovism. The Rock & Roll Hall of Fame band is about to release its new single, Limitless, from its 15 studio album, Bon Jovi 2020.
Bon Jovi also has BBDO New York behind it, making sure that the new release achieves max impact in a music saturated world.
It’s a teaser, but not like you know them. This one is interactive.
In the weeks before the song is available, fans can go to www.SingBonJovi.com on their mobile device to record themselves singing the lyrics of Limitless over a 30-second instrumental version of the song.
Since no one has heard the full song yet, users will have to bring their own creativity to sing the lyrics how they think they should sound. Fans will be encouraged to post their videos to Instagram Stories with #SingBonJoviContest for a chance to sing Limitless live with Jon Bon Jovi during the band’s 2020 tour. The winner will be decided by the band and the best videos will be shared on Bon Jovi’s Instagram Stories.
See what fans have already created here.