BBDO New York’s You’re Not You When You’re Hungry for Snickers has been a seemingly inexhaustible source of hilarious awkward moments so far. Now, the brand has launched Creamy Snickers made with nut butters – opening a whole new world of being not smooth when you’re hungry.
BBDO New York has made the most of that opportunity with a collection of videos and print ads in its Creamy Snickers #SmoothItOver campaign.
The first TVC, Heist, in which a bank robber chooses fishnet pantyhose, launched on February 3, during the NFL Countdown.
It was followed by Lame on TV on February 4.
Online, the gags get even funnier because they’re not ad stories. They feel like awkward candid camera moments:
The campaign is also running in print in publications including US Weekly, People, Entertainment Weekly, Sports Illustrated, Real Simple, Game Informer, GQ and Taste of Home.
The Creamy Snickers #SmoothItOver PR and social elements kick off on February 15, revealing Valentine Day’s “unsmooth” moments. On that day, Snickers fans in NYC and L.A. fans will be able to #SmoothItOver with the chance to give Creamy Snickers-infused flower bouquets to the one they love.
Credits
Creative Agency: BBDO New York
Chief Creative Officers: David Lubars & Greg Hahn
Executive Creative Directors: Gianfranco Arena & Peter Kain
Creative Directors: Scott Mahoney & Dan Oliva
Associate Creative Directors: Austin Mankey & Mike Motch
Art Director: Tanner Thompson
Group Executive Producer: Amy Wertheimer
Director of Integrated Production: David Rolfe
Producer: Samantha Addy
Account Management: Susannah Keller, Carrie White, Danee Fields & Blake Maraoui
Business Manager: Paul Cisco
Senior Project Manager: Amy Orgel
Planners: Christina Stoddard, Annemarie Norris & Michael Schonfeld
Music Producer: Melissa Chester
Director of Integrated Production: David Rolfe
Production Companies: Anonymous Content & Schrom & Co
Executive Producers: Sue Ellen Clair & Carl Sturges
Directors: Tim Godsall & Michael Schrom
DoP: Darko Suvak
Producer: Brady Vant Hull
Edit Company: Mackenzie Cutler
Editor: Ian Mackenzie
Edit Assistant: Cooper Maclane
Executive Producer: Gina Pagano
Online Editor: Jimmy Hayhow
Post Production Company: MPC
Colourist: Tim Masick @ Company 3
Creative Director: Tim Crean
Executive Producer: Camila Dibiaggi
Sound: Keith Reynaud @ Heard City
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