BBDO New York’s You’re Not You When You’re Hungry for Snickers has been a seemingly inexhaustible source of hilarious awkward moments so far. Now, the brand has launched Creamy Snickers made with nut butters – opening a whole new world of being not smooth when you’re hungry.

BBDO New York has made the most of that opportunity with a collection of videos and print ads in its Creamy Snickers #SmoothItOver campaign.

The first TVC, Heist, in which a bank robber chooses fishnet pantyhose, launched on February 3, during the NFL Countdown.

It was followed by Lame on TV on February 4.

Online, the gags get even funnier because they’re not ad stories. They feel like awkward candid camera moments:

The campaign is also running in print in publications including US Weekly, People, Entertainment Weekly, Sports Illustrated, Real Simple, Game Informer, GQ and Taste of Home.

The Creamy Snickers #SmoothItOver PR and social elements kick off on February 15, revealing Valentine Day’s “unsmooth” moments. On that day, Snickers fans in NYC and L.A. fans will be able to #SmoothItOver with the chance to give Creamy Snickers-infused flower bouquets to the one they love.

Credits

Creative Agency: BBDO New York

Chief Creative Officers: David Lubars & Greg Hahn

Executive Creative Directors: Gianfranco Arena & Peter Kain

Creative Directors: Scott Mahoney & Dan Oliva

Associate Creative Directors: Austin Mankey & Mike Motch

Art Director: Tanner Thompson

Group Executive Producer: Amy Wertheimer

Director of Integrated Production: David Rolfe

Producer: Samantha Addy

Account Management: Susannah Keller, Carrie White, Danee Fields & Blake Maraoui

Business Manager: Paul Cisco

Senior Project Manager: Amy Orgel

Planners: Christina Stoddard, Annemarie Norris & Michael Schonfeld

Music Producer: Melissa Chester

Director of Integrated Production: David Rolfe

Production Companies: Anonymous Content & Schrom & Co

Executive Producers: Sue Ellen Clair & Carl Sturges

Directors: Tim Godsall & Michael Schrom

DoP: Darko Suvak

Producer: Brady Vant Hull

Edit Company: Mackenzie Cutler

Editor: Ian Mackenzie

Edit Assistant: Cooper Maclane

Executive Producer: Gina Pagano

Online Editor: Jimmy Hayhow

Post Production Company: MPC

Colourist: Tim Masick @ Company 3

Creative Director: Tim Crean

Executive Producer: Camila Dibiaggi

Sound: Keith Reynaud  @ Heard City