Eurovision is being held ibn Tel Aviv this year. About 18, 000 tourists are expected to make their way here. Para Chocolate, Israel’s national chocolate brand, wanted to get in on all that attention, and BBR Saatchi & Saatchi dreamed up the sweetest way to make that happen.
Working with one of the country’s best chocolatiers, BBR & Para created Para Chocolate’s Sweet Advisor, a map of Tel Aviv made entirely of Para chocolate that not only details the city’s sweetest spots – but the city’s best kept secrets and places only the locals know about but make Tel Aviv what it is.
The map which awaited tourists on their beds at Brown and Atlas Hotels throughout the city, pinpointed over 10 points of interest in the city including:
- The Shuk HaPishpeshim Flea Market – one of the city’s most colourful places where you can find vintage items while walking through the market’s picturesque side streets filled with bars and restaurants.
- The Habima Square – one of the city’s most beautiful squares and home to the Habima Theatre with its sunken garden in which we recommend sitting and drinking a beer from one of the nearby bars and cafes.
- The Rabin Square – where you’ll find the world’s largest concentration of peace doves.
- The Brown Bar – Located at the Brown Hotel which offers a real Tel Aviv kind of atmosphere and the best cocktails this side of the Middle East.
Advertising Agency: BBR Saatchi & Saatchi Israel
Chief Executive Officer: Ben Muskal
Chief Creative Officer: Yaron Perel
Creative Director: Shay Israel
Digital Creative Director: Idan Kligerman
Art Directors: Gal Porat
Copywriter: Ran Even
VP Content & Production: Iris Yisraeli
Producers: Nurit Rimon &Tali Sasson
VP Strategy: Yossi (Joe) Baruch
Creative Strategy: Eva Hasson
Strategic Planning Supervisor: Zemer Doron
Strategic Planner: Assaf Hauschner Regev
Strategic Media Planner: Ronit Shekel
Traffic Director: Ronit Doanis
Traffic: Mor Hay
VP Client Services: Lee Bryn
Account Supervisor: Ronny Chaikin
Account Executive: Michal Kadosh & Sapir Seren
Studio BBR Manager: Yaron Keinan
Art Directors Studio: Gabi Levi Elkayam
Studio BBR: Masha Varshitsky
Video Editor & Director: Leehou Porat
Marketing content: Hadas Cohen
Chief Executive & Chief Creative Officer: Yariv Twig
Studio Manager: Livnat Tasa
Studio: Assi Eliovich & Omri Tal
Packaging Design & Concept: Gal Porat
Chocolatier: Oded Maximov – Mokaya Chocolate