The Gerety Awards, the awards challenging the status quo of the international creative awards, has opened for entries with a call for entries film that pays homage to its muse, Frances Gerety.
The awards are named after the copywriter who coined the slogan, A diamond is forever. They aim to bring real diversity to the creative industries at a time when the advertising industry is trying to redefine itself.
The Gerety Awards Jury includes some of the world’s leading agency and brand creatives such as:
- Francine Li, Global Brand Marketing, NetFlix, USA
- Laura Jordan Bambach, Chief Creative Officer, Mr President, UK
- Samantha Almeida, Director Mynd_Music2, Brazil
- Britta Poetzsch, Chief Creative Officer, Track, Germany
- Kainaz Karmakar, Chief Creative Officer, Ogilvy, India
The launch film was written and directed by John Campbell, “Not everyone knows DeBeers or Frances Gerety so that’s the starting point for telling people about the Gerety Awards and their Diamond Cuts. Regarding the famous line, A Diamond is Forever, Frances was quoted as saying she just wrote it on a piece of paper one night so I imagined what that might have actually looked like in 1948 and then distilled that moment in time. I believe everyone has the ability to be creative and I’m in love with the creative process and its infinite pathways which are fascinating. When we put it all in place, I looked at the monitor and said, ‘That’s exactly what I had in my mind’s eye. Roll camera’.”
All types of media can be entered into any of the Gerety Awards’ nine categories called CUTS, (like a diamond) Media, Innovation, Entertainment, Communication, Craft, Experience, Works for Good, Health and Portfolios.
All advertising works broadcast between January 2018 and the deadline are eligible for entry and the works are judged on two criteria: originality and creative execution.
The Gerety Awards are open for entries until April 1
Find everything you need to know to enter here.
Writer & Director: John Campbell
Producer: Nick Saward
Starring: Lenka Gmitrova
Voice Over: Roy McCrerey
Director of Photography: Martin Matiasek
Focus Puller: Pavel Kurak
Gaffer: Tomas Prajsler
Key Grip: Jirka Gazda
Best Boy Grip: Karel Holas
Props Master: Marek Smehlik
Props Supplier: Petra Prikrylova
Costume Stylist: Terezie Dvorakova
Makeup & Hair: Natalie Jachimova
Editor: Lenka Gmitrova
Recorded & Mixed at Soundsquare
Managing Director: Pavel Rejholec
Sound Mixer: Jan Majstr
Sound Post-Production Manager: Jakub Slama
Post Production: PFX
Managing Director: Lukas Keclik
Flame Operator: Radek Svoboda
Compositor: Martin Zika
Post Production Manager:Aneta Praglova
Camera equipment provided by Panavision Cz, courtesy of Vaclav Hejduk
Lighting provided by Panalux Cz, courtesy of Roman Porkert
Music Licensing provided by Tracks and Fields, courtesy of Christian Mix-Linzer
Special Thanks to: Driven By Creatives & Pavlina Saward