BETC Paris & Bouygues: Awkward family footage becomes a heartstring-tugging story

It wouldn’t be Christmas without improbable family tear-jerker ads. Heaven knows the world needs a deluge of stories like these and what better time to flood ad breaks with them. BETC has come up with a beauty for French telco, … Continue reading BETC Paris & Bouygues: Awkward family footage becomes a heartstring-tugging story