Human trafficking is the world’s fastest growing crime. According to UNICEF, estimates there are more than 21 million trafficked people around the world, including about 5.5 million children. According to The UN Office on Drugs and Crime’s Global Report on Trafficking in Persons 2016, women make up 51% of trafficked persons, men 21%, girls 20%, and boys 8%.
Missing person searches tend to be local, focussing on where the person was last seen. But too many trafficked people end up outside their country of origin to make that a successful strategy.
So Impar (Ana Paula Moreno Institute, a Brazilian NGO that seeks to give visibility to missing persons) and BETC São Paulo decided to make these people seen on a world scale, through a project named #FindHope.
The project idea is ingenious. The partners hacked the hashtags of top trending events – hashtags like #SuperBowl2020, #Emmy, #Oscar2020, that are followed all over the world. On the date of each major world event, the institution publishes photos of missing people using trending hashtags. The project, therefore, helps to find and help the victims using millions of eyes, that see the photos and data of these missing people among event posts that are seen all around the world on Instagram.