Beyonce has loaned her following, her power and her creativity to the United Nations’ International Day of the Girl, October 11. It’s fare from the first time that the singer has supported the United Nations’ work. In 2012, for World Humanitarian Day, she performed I Was Here live at the United Nations General Assembly. A music video was made of the performance and the song was donated to World Humanitarian Day.
This year, Beyonce’s track, Freedom, from the album, Lemonade, is the anthem for a three minute music video from Project Everyone on behalf of the UN’s Global Goals for Sustainable Development.
The film, part of the UN’s #FreedomForGirls initiative, had already achieved nearly 2.7 million views on YouTube alone on its first day being published. That has helped the UN to share some horrifying facts with a lot of people.
- Every five minutes a girl dies as a result of violence.
- One in four girls gets married as a child.
- 63 million girls have undergone female genital mutilation.
- 130 million girls are out of school.
- Girls are twice as likely to be infected with HIV.
The Freedom film was directed by MJ Delaney, who also directed last year’s International Day of the Girl, which was set to a version of the Spice Girls’ Wannabe.
He said in a statement, “Last year’s film, which focused on women, was joyful, playful and optimistic. The global political landscape has changed dramatically in the last year–a warm celebration of female solidarity is no longer enough. This year’s film is defiant and demands change, with much younger girls giving a voice to a whole generation of little girls for whom it’s imperative that the Global Goals are met by 2030. Last year we marked the twentieth anniversary of Girl Power. This year we’re celebrating a new and different generation of powerful girls, using the protest anthem of the moment, Beyonce’s Freedom – because what we need now is action.”
The film launched on the Google home page and will be shown at events around the world, including in New York and Paris.