If you’re houseproud (or you’ve ever renovated), BMB’s TVCs for Farrow & Ball, with their hilarious hyperbole, will make your nerves tingle. They are so relatable.
Each of the commercials exaggerates the lengths people will go to in order to protect the “perfection” they’ve created in their home. The angst around the idea it might get mucked up is palpable. That’s the other standout feature of this campaign.
The parody spots highlight that fact that when walls are decorated with Farrow & Ball’s Modern Emulsion paint they can be wiped clean and are stain-resistant – no need to worry. Perfect pitch by Hungry Man director, David Kerr, enhances a wonderful idea by the BMB creatives.
The campaign is running on TV, streaming video, in social media, digital out of home and print for four months across the UK, US and France. The print work features equally relatable texts between couples.
“Anyone who’s ever bought a property has walked the tightrope of excitement and trepidation that comes with inviting people into your newly painted pride and joy,” stated Matt Lever, chief creative officer at BMB. “Playing on that human truth to remind people of Modern Emulsion’s durability and hardiness has been a lot of fun.”
BMB was appointed creative agency for the popular paint brand in November last year after a competitive pitch.
Chief Creative Officer: Matt Lever
Senior Creatives: Will Marsden & Jordan Down
Head of Strategy: Mel Arrow
Account Director: Matt Bonny
Account Manager: Liv Myers
Head of Design: Dom Grant
Designer: Sam Hamer
TV Producer: Kate Banks
Production Company (Relax – TV): Hungry Man
Director: David Kerr
Producer: Stephen Johnson
Editors: The Assembly Rooms
Production Company (Wipe Away Negativity – social): CYLNDR
Typographer: Alison Carmichael @ Jelly
Producer: Matt Posner
Editors, Post & Sound: CYLNDR