If the creators of the first wave of ads made during Covid-19 restrictions thought they were clever, a deluge of same-same executions suggests they were mistaken. Creative ingenuity has burst through, however, even in emotive ads like this one by agency, Boys+Girls, and Speers Films director, Tom Merilion for Three in the UK.
The commercial was written, presented, filmed, and produced entirely remotely. The cast, together with their families, shot their respective parts in their homes using custom-built self-shooting rigs. Windmill Lane handled the post with production company, agency and client attending edits, grade, VFX and VO sessions via video conference.
The voiceover was “soundproofed” under a duvet in a wardrobe.
Kris Clarkin, creative director at Boys+Girls, commented, “This was the weirdest shoot I never attended. From approving shots with our director via video call to supervising audio sessions with our VO artist who was recording under a duvet in his wardrobe. Everyone involved worked tirelessly to find a creative solution around the obstacles we encountered. It wasn’t an easy process, but the viewer doesn’t know that, or care for that matter, so it was important for us to demonstrate that we can continue to produce work to a high standard regardless of the situation.”
Creative Director: Kris Clarkin
Senior Art Director: Udi Ovadia
Senior Producer: Sarah Chadwick
Business Director: Sarah Sherry
Account Manager: Beth Mc Donnell
Senior Planner: Jack Murphy
Finished Art: Simon Ross
Production Company: Speers Films
Director: Tom Merilion
Post Production: Windmill Lane
Editor: Lee Hickey
Post Producer: Shayne Murphy
Grade: Matt Branton
Sound: Mick Creedon
Music: Denis Kilty
Head of Brand and Marketing Communications: Aislinn O Connor
Marketing Manager: Ann Marie O Brien
Digital Marketing Manager: Cian McDonagh